Ad Operations Specialist

Overview

Aquent is seeking a highly organized and detail-oriented Ad Operations Specialist to join our growing team. In this critical role, you will be responsible for ensuring the smooth and efficient execution of digital advertising campaigns, with a strong focus on data integrity, accurate tagging implementation, effective vendor management, and a deep understanding of the media landscape. You will collaborate closely with internal teams and external partners to optimize campaign performance and drive successful outcomes.

Responsibilities

-Develop and implement processes to ensure the accuracy, consistency, and reliability of

digital advertising data across all platforms and systems.

-Manage the implementation and maintenance of ad serving tags (e.g., Google Ad

Manager, third-party ad servers), analytics tags (e.g., Google Analytics, Adobe

Analytics), and other tracking pixels to ensure accurate campaign measurement and

reporting.

-Build and maintain strong relationships with ad tech vendors, including ad servers, data

management platforms (DMPs), verification vendors, and other technology partners.

-Evaluate vendor performance and troubleshoot technical issues.

-Oversee the trafficking of digital ad campaigns across various channels and formats,

ensuring accurate setup, targeting, and delivery.

-Identify and resolve technical issues related to ad serving, tracking, and data

discrepancies in a timely and efficient manner.

-Generate and analyze campaign performance reports, identifying trends, insights, and

areas for optimization.

-Work closely with media buying teams, analytics teams, and sales teams to ensure

seamless campaign execution and alignment with client goals.

-Identify opportunities to streamline ad operations workflows and implement best practices to improve efficiency and accuracy.

-Keep abreast of the latest industry trends, technologies, and regulations

related to digital advertising and data privacy.

Qualifications:

• Bachelors degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in digital ad operations, preferably within an agency or publisher environment.
• Proven experience with ad serving platforms (e.g., Google Ad Manager, Xandr/AppNexus, Adform).
• Strong understanding of digital advertising technologies, including programmatic buying, RTB, and ad exchanges.
• Demonstrated expertise in implementing and troubleshooting various tagging solutions (e.g., Google Tag Manager, Floodlight tags, impression pixels).
• Experience working with data management platforms (DMPs) and data onboarding processes is a plus.
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint).
• Familiarity with web analytics platforms (e.g., Google Analytics, Adobe Analytics) is a plus.
• Knowledge of data privacy regulations (e.g., GDPR, CCPA) is a plus.

This is a hybrid position in Warren, MI. All candidates must be local and elgible to work in the US without a sponsorship.

The target hiring compensation range for this role is $75-80K per year. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.