Marketing Specialist

Overview

Our client’s Marketing team is seeking a highly organized and experienced Part-Time Marketing Specialist to support ongoing campaigns and day-to-day operations. This role is essential to keeping marketing initiatives running smoothly and efficiently. The ideal candidate will have a strong background in marketing execution, digital tools, and project coordination, with the ability to quickly step in and make an impact.

Key Responsibilities

Digital Campaign Execution

• Build and schedule communications in Braze, including global and segmented sends

• Set up and monitor A/B tests and analyze results

• Develop and execute lead nurturing campaigns, especially for trade show follow-up

• Maintain and manage the communications calendar

Marketing Operations & Reporting

• Generate regular campaign performance reports

• Maintain and update sales collateral and marketing assets

• Support pricing and promotional updates including PDF and Google Sheets formats

• Organize and update the Marketing Tool Kit on MediaValet

Trade & Partner Marketing

• Coordinate campaign deliverables with key partners and trade publications (e.g., CE Pro, CI, Res Tech Today, Snap, HTA, ADI, Portal.io)

• Track deadlines and submissions via a centralized calendar

• Liaise with external agencies (e.g., Sherlock, KMB Comms) for asset creation and content submissions

Event & Promotional Support

• Manage logistics for smaller events and expos (e.g., CEDIA Tech Summits, ADI Expos)

• Coordinate swag and literature distribution for field teams

• Assist with signage and display updates across retail locations in the US and Canada

• Work with vendors (e.g., Testrite, Protagon, Blast Media) for production and deployment

New Product Introductions (NPIs)

• Update marketing materials and asset libraries

• Collaborate with agencies on digital banners, flyers, and related content

• Ensure all relevant legal documents are secured, formatted, and uploaded

Process & Project Management

• Build Asana boards and manage internal project workflows

• Create and manage documentation, tracking files, and asset libraries

• Support team purchase order (PO) processes and general team operations

Qualifications

• 3+ years of experience in a marketing support, coordination, or execution role

• Hands-on experience with marketing platforms (e.g., Braze, Asana, MediaValet)

• Familiarity with working alongside external agencies and partners

• Strong organizational and communication skills

• Comfortable working independently and managing multiple priorities

The target hiring compensation range for this role is $32 to 40 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

#LI-LB1