Blog
Ways to eliminate bias in recruitment using tech.
Technology and AI can reduce recruitment biases, promote diversity, and create fairer opportunities for underrepresented groups.
Diversity, Equity & Inclusion
Soaring beauty sales are now in airport pop-ups.
How airport pop-ups can transform beauty brands and maximize impact in travel retail.
Marketing & Creative, Beauty and Fashion
Pharma aims to engage HCPs with omnichannel marketing paths.
Pharma companies adopt omnichannel strategies, using data and tech to engage HCPs, overcoming regulatory hurdles.
Design & Experience, Marketing & Creative, Pharmaceuticals
Drive ROI growth in a volatile market with external partners.
Partnering with external teams offers businesses flexibility, expert access, and cost-effective scaling without permanent hires.
Development & Technology, Insights & Trends, Marketing & Creative, Technology
How to improve banking customer satisfaction with UX design.
How consistent branding, personalization, and UX design boost banking customer satisfaction using AI and empathy-driven insights.
Design & Experience, Development & Technology, Uncategorized, Financial Services
From job site to driveway, a unique pathway to EV adoption.
How fleet electrification is outpacing personal EV adoption and transforming fleet drivers into personal EV buyers.
Development & Technology, Marketing & Creative, Automotive
So you want to bring generative AI on board. Now what?
For successful GenAI implementation, strategic planning should consider talent needs, vendor evaluation, and buy vs. build options.
Development & Technology, Insights & Trends, Technology
The power of plain language in health care marketing.
Plain language in marketing enhances communication, health literacy, and business, fostering trust and better patient engagement.
Uncategorized, Pharmaceuticals
The remarkable benefits of older employees in the workforce.
Age-diverse teams boost success, offer experience, lower turnover, enhance innovation, and bridge generational gaps in workplaces.
Diversity, Equity & Inclusion, Managing & Leading Teams, Recruiting & Hiring
Universities need to reconnect with COVID alumni now.
Strategies for universities to engage recent graduates for future fundraising post COVID-19.
Marketing & Creative, Higher Education
AI wearables: the unusual and thrilling future of marketing.
Your marketing department can’t afford to ignore wearable AI's hyper-personalized customer engagement opportunities.
Insights & Trends, Marketing & Creative, Technology
Empower generational beauty to craft valuable brand loyalty.
Brands can engage across generations in beauty by blending tradition with innovation, focusing on family campaigns, and transparency.
Marketing & Creative, Beauty and Fashion
How to evaluate a creative recruitment agency.
Ask these five key questions when considering a partnership with a creative recruitment agency.
Marketing & Creative, Recruiting & Hiring
Candidates seek mission and purpose in the energy industry.
Energy companies can attract top talent by positioning themselves as innovative employers, upskilling, and retention strategies.
Insights & Trends, Oil and Gas
Unique ways to foster creativity in pharma marketing.
Inject new ideas into your Pharma Team by focusing on talent acquisition, investing in DEI, and prioritizing patient-centricity.
Design & Experience, Marketing & Creative, Pharmaceuticals
Generative AI: impacts and innovations in big oil.
How the oil and gas sector uses generative AI to enhance innovation, efficiency, and market strategies.
Insights & Trends, Marketing & Creative, Oil and Gas
Insightful ways to bridge the AI gap and empower employees.
Bridge the AI gap between executives and employees, boost productivity, and tackle challenges with strategic AI integration and training.
Development & Technology, Insights & Trends, Managing & Leading Teams, Technology
How “fun” is fueling brand growth in the beauty industry.
How playful branding, cultural engagement, and bold marketing strategies can drive sales and success for your brand.
Design & Experience, Insights & Trends, Marketing & Creative, Beauty and Fashion
EV owners have had enough and need reliable charging stations.
Marketers can create unique experiences by developing reliable charging solutions to ease "charging anxiety" for EV owners.
Insights & Trends, Marketing & Creative, Automotive