Manager, Acquisition Loyalty Marketing – Rewards, Loyalty & Payments

Overview

Our client’s Loyalty team drives the strategic direction of the rewards program, focusing on acquisition, retention, and engagement. This role primarily supports customer acquisition for both the credit card program and free rewards membership. The Manager, Acquisition Loyalty Marketing ensures the successful launch and execution of marketing initiatives, aligning efforts with brand objectives and the commercial planning calendar.

Serving as the primary loyalty contact embedded with brand teams, this role requires a data-driven, highly organized marketer with strong cross-functional collaboration and communication skills. The ideal candidate thrives in a fast-paced environment and excels in analyzing customer trends, managing multiple projects, and executing omnichannel marketing campaigns.

Key Responsibilities

Marketing Execution & Program Management

• Execute omnichannel and channel-specific loyalty and credit card marketing strategies to drive acquisition, retention, and engagement, ensuring alignment with brand objectives.
• Develop creative briefs and partner with brand creative teams to produce marketing assets across multiple platforms.
• Ensure on-time execution of loyalty marketing campaigns, partnering with cross-functional teams and brand stakeholders for seamless delivery.
• Serve as the loyalty marketing representative in key meetings, ensuring brand teams understand and execute loyalty strategies across channels.

Performance Analysis & Reporting

• Analyze financial data and customer trends to optimize campaign performance and budget forecasting.
• Conduct weekly, quarterly, and annual reporting, tracking loyalty program performance by brand, channel, and acquisition goals.
• Visualize data and create reports to communicate insights and campaign results to stakeholders.
• Partner with Loyalty & Payments (L&P) team members to align reporting and performance updates with broader business objectives.

Cross-Functional Collaboration

• Work with brand, creative, analytics, finance, and legal teams to drive collaboration and ensure shared accountability.
• Partner with business analysis teams to inform hindsight reviews, budget forecasting, and in-season marketing performance tracking.
• Manage budgeting, purchase orders (POs), and cost actualization for loyalty marketing initiatives.
• Oversee the approval process for marketing assets in collaboration with legal and banking partners.

Qualifications & Skills

Experience & Technical Skills

• 3-5 years of experience in CRM, direct marketing, loyalty marketing, or credit card marketing.
• Strong analytical and problem-solving skills; ability to interpret large data sets to drive decision-making.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), Google Docs, and CRM platforms.
• Experience in marketing campaign execution and project management across multiple teams and channels.
• Background in retail, credit card marketing, or agency experience preferred but not required.
• Bachelor’s degree required; MBA is a plus.

Key Competencies & Characteristics

• Customer-obsessed, always seeking to improve loyalty engagement.
• Highly organized, proactive, and adaptable, able to balance multiple projects in a fast-paced environment.
• Strong communication and relationship-building skills to collaborate across teams.
• Ability to develop insights from data, build compelling stories, and present findings effectively.
• Detail-oriented with a strategic mindset, able to zoom in on execution while keeping the big picture in focus.
• Comfortable navigating ambiguity, creating structure, and taking ownership of initiatives.
• Growth mindset – eager to learn, iterate, and optimize strategies for long-term success.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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