Media Director (Pharma or Life Science)

Overview

We are seeking a dynamic, experienced Media Director to support the genesis of a new client relationship. The Media Director will oversee all aspects of media planning, buying, optimization, and analytics, ensuring our campaigns deliver measurable outcomes. This role requires a strategic thinker with deep expertise in pharmaceutical marketing, cross-channel media strategies, vendor relations and an innovative mindset. 

Key Responsibilities:

1. Strategic Media Leadership:

   • Develop and oversee integrated media strategies across digital, traditional, and emerging platforms to meet client objectives.

   • Stay ahead of industry trends, identifying innovative opportunities to enhance campaign effectiveness and drive client success.

   • Provide thought leadership and strategic counsel to clients and internal teams on media planning and execution.

2. Campaign Planning and Execution:

   • Lead the end-to-end media planning process, ensuring campaigns align with client goals and KPIs.

   • Oversee media planning, optimization, and performance tracking, ensuring all efforts are data-driven and ROI-focused.

   • Collaborate with cross-functional teams, including creative, account management, and analytics, to deliver cohesive, well-organized, campaigns.

3. Client and Team Management:

   • Build and maintain strong relationships with pharmaceutical clients, acting as a trusted advisor steward.

   • Lead, mentor, and inspire the media team, fostering a culture of collaboration, innovation, and excellence.

   • Manage team performance and professional development, ensuring high levels of engagement and output.

4. Data and Analytics:

   • Leverage analytics tools and platforms to track and report on media performance, deriving actionable insights to optimize campaigns.

   • Present campaign results and recommendations to clients, demonstrating the value and impact of our companies Media’s strategies.

5. Compliance and Regulations:

   • Ensure all media strategies and executions comply with pharmaceutical advertising regulations and industry best practices.

   • Collaborate with legal and regulatory teams to maintain adherence to compliance standards.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field

• 8+ years of media planning and buying experience, with a strong background in pharmaceutical or health and life sciences marketing.

• Proven track record of leading successful multi-channel media campaigns.

• Expertise in performance media, lead generation, and digital platforms.

• Strong leadership and team management skills, with the ability to inspire and develop high-performing teams.

• Excellent client relationship management and communication skills.

• Proficiency in analytics tools (e.g., Google Analytics, Tableau, or similar) and media buying platforms.

• Deep understanding of pharmaceutical advertising regulations and compliance.

The target hiring compensation range for this role is $50 to $55 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent:

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Aquent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent has access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.