Product Marketing Manager- Direct to Consumer

Overview

Position: Product Marketing Specialist (Contract)

Duration: Short-term contract (minimum 20 hours per week)

Location: Remote

Overview: Our client is seeking a skilled Product Marketing Manager to drive consumer growth for web app extensions. This is a short-term contract position aimed at filling in for a full-time team member on leave. The successful candidate will play a pivotal role in optimizing marketing strategies and executing initiatives to maximize conversion rates and drive quality growth.

Responsibilities:

• Serve as the primary strategist for marketing efforts, leading communication with the broader Marketing + Communications teams to align initiatives with overall objectives.
• Optimize and update user flows for products, including copy, screens, and experiences, to enhance conversion rates and user satisfaction.
• Conduct comprehensive analysis of funnel and user flow data to identify optimization opportunities and inform strategic decision-making.
• Review landing experiences on .com and app stores, identifying opportunities for A/B testing and asset development to improve conversion rates.
• Collaborate with Lifecycle Marketing, Communications, Social, and regional North American Marketing teams to develop and execute promotional plans that drive quality growth
• Ensure clear and transparent communication of Fakespot’s privacy policies and data usage practices to consumers.
• Lead the launch of new Fakespot features, developing go-to-market plans and serving as the intermediary between the product team and Marketing/Communications teams.

Requirements:

• Background in growth marketing with a strong understanding of optimization opportunities.
• Familiarity with tech environments, ideally having worked with app or web app downloads to drive installations.
• Experience in driving growth metrics, such as download to install conversion rates.
• Ability to quickly adapt to new environments and work effectively with cross-functional teams, including Product teams.
• Experience in startup environments is preferred.
• Availability for 90-minute interviews with three stakeholders, with a sense of urgency to start as soon as possible.

If you possess a passion for driving consumer growth and have a knack for optimizing marketing strategies in tech environments, we want to hear from you! Apply now to join our dynamic team!

The target hiring compensation range for this role is the equivalent of $55 to $62 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.