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Advice for planning your next career move in UX.


Advice for planning your next career move in UX. Advice for planning your next career move in UX.

Key Takeaways

  • Start by understanding the market. Research salaries, the kinds of roles being advertised, and the most in-demand skills and experiences.
  • Then, make a business case for what you have to offer. This requires conducting a critical review, determining core and in-demand skills, and identifying your unique selling points.
  • Finally, tell your career story by integrating the previous two steps into a strategic business case for a new job or performance appraisal.

Recently, I gave some UX career development advice to 60 UX practitioners at a Women in UX Meetup, organized by UX Australia and UX Career Mentor Mags Hanley. The feedback post-event was so good, I thought I'd put my career advice in writing for others to reference.

My focus in this post is on helping UX candidates to understand the market, use these insights to build a business case for your career, and bring it all together to tell your career story.

Let's take a deep dive…

1. Research the market (look outward)

The first step is to gain an understanding of the market and then work out how your skills align. Ideally, you want to identify the key skills / experience that are in demand and ensure you are highlighting these if you have them. I would recommend you research the following key elements:


Types of roles being advertised

  • Keep an eye out for roles coming through on your LinkedIn feed and forums such as the UX Australia slack channel.
  • Run some job searches on LinkedIn, Seek, Indeed, etc. I recommend keeping the search as general as possible to gain a big picture overview (eg. UX Designer not Senior or Midweight) as job titles and levels can vary and are sometimes included in posting content.
    You can also search for UX jobs or register for job alerts on our websites.

Research in-demand skills / experience

  • Call a specialist recruiter – like me ;D and ask for insights.
  • Dig into your job search results — can you spot any trends?
    • Perhaps there are lots of mid-weight level roles. Do most UX Design roles also request UI Design skills? Do lots of job roles mention Product? Do User Research roles mention User Testing? etc…
    • Scan postings for the years of experience — no matter the job title, this can vary significantly (a senior in one team may be a Mid-weight in another team).
  • If you have a dream client and want to dig a bit deeper, run a LinkedIn search for employees and check out their team for skills focus / background / experience level. ie. you might be UX Research focused, but their team is all UX/UI blend (or vice versa), so this may help frame out skills you want to build upon.

Research the level of UX job roles being advertised and understand how they differ

I spend a lot of time talking to people about this, in terms of their own skills but also how it differs between roles and clients. Here are some general notes on skill level:

  • Graduate / Internship / Junior > Less than 1 year commercial studio experience.
  • Midweight > MUST have commercial studio experience, ideally more than 2 years.
  • Senior > At least 5 years of specialist / niche skill experience, usually more. Requirements vary significantly between clients, but at a minimum, you will need the ability to prioritize and manage multiple projects. Strong stakeholder communication skills — usually a hands-on practitioner. There may be some level of leadership involved, but not always and it may be informal (ie. mentoring/coaching, but no direct reports, or leading everything UX related on project teams).
  • Lead > I recommend investigating what leadership means for the role (and for you). Is it leading your practice area, leading projects/programs of work, or people leadership with direct reports or building teams?

2. Build a business case (look inward)

Once you have a good understanding of what's happening in the market, it's time to work out where your UX experience, skills, and expectations sit.

Run a critical review

  • Undertaking a critical review is important to understand your role, skills, level, and salary expectations – you need to be realistic here, it can be tough.

Identify the core skills / experience that you currently have and identify the skills you need to develop

Identify your USP/value add/niche skills (hard & soft skills)

  • Work out where you go above and beyond and what sets you apart — it could be sector experience, the type of projects you've worked on, or your personal approach. Ideally, you want this to align with where you want to be long term.

If you've moved into the UX space, what can you leverage?

  • These could help bolster your USPs — for example, if presented with five other similar candidates (eg. Midweight UX Designers), what would set you apart? What else do you bring to the role/team/business?
  • Remember a client is investing in your CURRENT skill level for their role, so while you may have 15 years of digital Design Experience,, if you are wanting to work as a Service Designer this means very little beyond creating really nice reports and presentations and having some insights into the digital platform and systems being used.

Where do you want to be 1, 3, and 5 years' time?

  • This can be a loose idea or fixed objectives, but either way, you want something on your radar, bubbling away in the background. If you're contracting, you might need to keep reminding yourself of this — balancing short-term focus with longer-term career objectives.

Now you have a career objective, how are you going to achieve it?

Be realistic about building a plan to get yourself there.

  • Can you gain experience via your current role / employer? Make it known you want to build your skills and actively seek out opportunities to support projects or tasks. It may be sitting in to help with note-taking, support on workshops, designing research reports, etc.
  • Do you need to consider a side-step role to gain inroads/skills in a key area?
  • You may only have the option of training/development via a permanent role so be realistic about this — if your preference is to contact where you're being paid by the hour/day, training may not be achievable.
  • Can you volunteer your time/skills to help a nonprofit sector client? It's a win/win and good for your soul.
  • Is there potential to supplement project experience with self-initiated projects?

3. Tell your career story

  • This is where you weave this all together
  • Bring all these elements together to make your strategic business case for a new job search or appraisal.
  • This allows you to review opportunities with a strategic lens.
  • Speak confidently and realistically about who you are, what your skills are, and what you can offer.
  • This gives you clarity on the type of questions you can ask about what the business / role can offer you.

I want you to think about your own career story now:

Can you sum up your key focus, what sets you apart, and your journey into UX in a couple of sentences?

If you've made it through to the end of this content – congratulations, I know it's looooong! But I hope it's given you some ideas on how / where to make a start.

If you're interested in connecting, I share lots of content on LinkedIn relating to my focus area of UX, CX, and Service Design.

This post was originally run on our Aquent Australia blog.

Kate Verran

Kate Verran is Aquent Australia's Talent Specialist, focused on supporting candidates within CX, UX & Service Design. Roles include UX/UI Design, Product Design, UX Research, CX Design, Service Design, HCD, Chapter Leads, UI Design / Visual Design and more! She works with candidates of all experience & skill levels, working across Australia, or looking to relocate to Australia from overseas. Being purely candidate-focused allows her to objectively provide talent with visibility of all human-centred design (HCD) related opportunities across our Australian business. In turn, this means our clients have access to all the best talent — it's a win-win and part of the reason our candidates regularly become our clients, and our clients become our candidates. She's a self-confessed geek and a passionate advocate for inclusive design, accessibility and social impact. She's always looking to expand her connections – drop her a line to chat re. active roles, market insights, career progression support, industry event information, and client / studio recommendations – [email protected] / +61 2 8288 8288


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