Industry Field Marketing Manager

Overview

Working hours: 35-hour week 

The role of the Industry Field Marketing Manager is to build and lead the planning and execution of relevant marketing programmes, specifically supporting the UKI Public Sectorteam (a key growth segment of Enterprise Accounts across Public Sector). To be successful, candidates will have to demonstrate extensive experience in helping organisations grow through a wide range of marketing activity from field to digital to traditional marketing techniques.

Key responsibilities for this role include:

· Working with sales team to understand market needs and translate them into actionable programs, leveraging our EMEA and global programs
· Developing and driving the overall marketing plan for the market, identifying the channels/activities/programs which will support the achievement of quarterly pipeline and revenue goals through Pipeline generation and progression programmes
· Building Executive Engagement marketing strategies
· Leading the execution of local marketing activity including digital campaigns and events with other marketing peers and agencies
· Forecasting, measuring and analysing the impact of programs on sales cycles; produce weekly reports and monthly dashboards to demonstrate campaign progress and region success
· Accountable for revenue and market share in the local market

What you need to succeed

We need someone wanting to make a difference, and be part of a change in our go-to-market approach. The successful candidate will be extremely competent at working with both sales and marketing teams, feel comfortable in a matrixed team environment and able to orchestrate resources both within and outside the team to get things done. Core skills include:

· Understanding of the trends and issues facing marketers in the digital age
· Knowledge of customers and competitive marketing programs, which is used to develop effective marketing programs and messages
· Experience in creating targeted programmes and tailored Account Based Marketing campaigns
· Able to deal with ambiguity
· Viewed as a credible partner to sales
· Presents convincingly to executives, partners, and customers
· Ability to influence peers through collaborative working
· Works well with agencies and partners to deliver outstanding and creative marketing execution

Education & relevant experience

• BA/BSc Degree or higher
· 5+ years of experience working in B2B technology enterprise marketing, ideally in a marketing technology vendor for Public Sector
· This is a multi-disciplinary role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously
· Previous experience developing, executing and managing events, webinars, partner marketing initiatives, customer engagement programs, online advertising, sponsorships, target account marketing, hospitality and direct marketing campaigns
· Background in working in public Sector or similar industries if possible
· Strong project management skills and experience, including managing external agencies
· Analytical and results orientated individual in tune with revenue marketing principles
· Strong communication and interpersonal skills, including excellent writing skills
· Must possess a passion for learning industry-leading marketing tactics and best practices

*This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.