Marketing Programs Manager

Overview

Drive Innovation in Event Marketing!Join a dynamic team at a leading global platform for live experiences, empowering event creators to bring their visions to life. As a key player in their marketing organization, you will bridge the gap between marketing and sales, optimizing programs that fuel business growth and shape the future of live events. Ready to Make an Impact? In this exciting role, you’ll be the driving force behind designing, implementing, and optimizing marketing programs that directly impact sales success. You’ll partner closely with sales and marketing teams, crafting strategies that resonate with event organizers and drive ticket sales. Your expertise in program management, data analysis, and marketing creativity will be essential as you develop and refine initiatives that maximize business impact and elevate the customer experience. This role is remote, 35/hours a week

Responsibilities That Excite:

Collaborate with sales and marketing to align channel marketing with brand strategy and target markets.
Design and execute a customer event promotion program, leveraging your marketing acumen to create compelling packages for event organizers.
Develop and expand marketing programs based on organizer trends and business needs, balancing impact and cost-effectiveness.
Set program targets, manage day-to-day operations, and report on progress, ensuring achievement of key performance indicators.
Utilize Salesforce, Google Suite, and program management tools (Asana, Jira) to streamline program execution.
Enhance sales effectiveness through data-driven programs and optimized marketing content.

Must-Have Qualifications:

6+ years of professional marketing experience, with a focus on B2B customers.
Strong analytical skills and experience extracting insights from large datasets.
Proven ability to manage multiple initiatives simultaneously and deliver results.
Track record of successful collaboration with stakeholders to define and execute strategic programs.
Proficiency with Salesforce, Google Suite, and project management tools like Asana.
Experience with Sales Qualified Leads (SQL) for data extraction and optimization of user engagement and sales messaging.

Nice-to-Have Qualifications:

Understanding of digital marketing and online marketplaces.
Experience with multi-channel marketing campaigns for large customers.
Familiarity with B2B or B2C digital marketing, CRM platforms, and marketing automation tools.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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