Marketing Product Manager

Overview

We are seeking an ambitious, creative, and collaborative self-starter with superb communication skills and a passion for achieving high impact, high quality results. Other competencies required include the ability to define clear goals, develop thoughtful, creative marketing strategies that are grounded in a deep understanding of our community of players. This is a cross-functional role. You will partner closely with several teams, as well as the broader marketing team, to build and manage integrated co-marketing campaigns for gaming communities across console and PC. You do not need to be a gaming expert to succeed in this unique and fun role – though you may become one!

Responsibilities:

• Own the end-to-end execution of strategic co-marketing partnerships, from initial concept through to launch and post-launch analysis, ensuring seamless integration of brand partners both in-game and across marketing channels
• Serve as the operational lead in managing day-to-day communication with brand partners, agency collaborators, and internal teams, ensuring all elements of the partnership move forward on schedule
• Coordinate across internal teams, including licensing, creative marketing, and Partnerships & Lifestyle, to deliver world-class execution of partnerships
• Manage the detailed logistics and timelines, coordinating cross-functional efforts to bring each partnership element to life
• Support partnership teams with pitch deck creation, negotiation and partner management, providing key insights and direction to ensure all parties are aligned on goals, deliverables, and expectations
• Lead cross-functional planning and execution of social impact initiatives, collaborating with studio teams to drive strategic goals and measurable results
• Continuously evaluate and optimize partnership performance, using metrics and insights to refine execution strategies and maximize the value of each integration
• Act as the primary executor of marketing-related contracts, ensuring business terms align with the partnership’s goals and are followed through during execution
• Collaborate with the Consumer Products team to create game-themed merchandise to eventize key game releases

Skills:

• 5+ years of experience leading product or partner marketing activities, with a focus on strategic execution in entertainment, licensed IP, or consumer product industries
• Proven track record of executing complex, multi-faceted partnerships across gaming, entertainment, or tech sectors, with demonstrated experience driving projects from concept to completion
• Self-motivated and detail-oriented project manager with ability to lead end-to-end execution, including integrating brand partners into in-game experiences, coordinating with internal and external stakeholders, and overcoming obstacles to deliver results
• Demonstrated success managing multi-million-dollar product lines and partnerships, meeting deadlines while juggling multiple complex projects
• Proven ability to influence and collaborate across departments, driving partnerships forward and ensuring that all deliverables are met on time
• Experience in licensing and sponsorship deal negotiations, with comfort handling contractual language and closing agreements that align with partnership objectives
• Strong analytical and communication skills with the ability to present results, insights, and updates to various levels of stakeholders through presentations, reports, or dashboards
• Creative problem-solving and entrepreneurial mindset, with the ability to think strategically while remaining detail-oriented
• Embodies a “consumer-first” mindset, balancing customer experience with business goals to deliver high-impact partnerships
• Passion for gaming and entertainment, with an understanding of industry trends and a vision for impactful co-marketing partnerships
• Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR Master’s Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR equivalent experience

The target hiring compensation range for this role is $68 to $76 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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