Fueling a marketing technology reorganization at ServiceNow.

Challenge

ServiceNow, a cloud-based software leader with nearly $10 billion in yearly revenue, recently reorganized its Marketing Technology division. This restructuring created a demand for several senior-level roles critical to advancing ServiceNow's marketing technology initiatives. Ideal candidates required a unique combination of deep technical proficiency and a strong grasp of ServiceNow's marketing objectives and needs. What's more, they needed to effectively integrate technologies and teams from recent acquisitions. The challenge was identifying individuals who possessed both the technical acumen and marketing expertise necessary for these roles, as many candidates excelled in one area but not the other.

Solution

Aquent Talent's Direct Hire Consultant leveraged his technology industry experience to gain a thorough understanding of ServiceNow's specific requirements for their Director of Engineering role. Close collaboration with the Senior Director of Martech and ServiceNow's internal talent acquisition team ensured the search was laser focused. Aquent Talent's extensive professional network and rigorous screening process delivered only the top candidates. This approach involved assessing not just technical skills, but also the ability to apply those skills within a marketing context, ultimately securing the best fit for ServiceNow.

Results

Aquent Talent successfully filled the critical Director of Engineering role within ServiceNow's Martech division, and this hire continues to thrive at the company. The partnership between Aquent Talent and ServiceNow was marked by excellent communication and responsiveness, and feedback from both ServiceNow and their new hire was consistently positive.