Tailored talent solutions drive Revlon’s marketing success.
Challenge
When Revlon needed to fill crucial brand management and marketing roles for brands in its portfolio, like Elizabeth Arden, Almay, and Juicy Couture, the company's Talent Acquisition Team found it difficult to source and secure candidates with the right expertise. Concerns about long-term growth and stability in a competitive market further hindered Revlon's ability to attract top-tier candidates.
Revlon's reliance on other staffing firms also proved unsuccessful. These firms presented a high volume of unqualified candidates, which overwhelmed Revlon's Talent Acquisition Team and slowed down the recruitment process even more. Together these challenges created a strained recruitment environment and led to hiring delays that directly impacted key projects and initiatives at a critical time for Revlon. It was clear the company needed a different approach.
Solution
Aquent Talent partnered with Revlon to develop a tailored talent acquisition strategy to overcome their hiring challenges. We collaborated closely with Revlon's Talent Acquisition Team and individual hiring managers to fully understand the specific skills, experience, and work style needed for each role. Leveraging our extensive talent network, we identified and presented highly qualified candidates who were a much better fit for Revlon's needs than previous candidates. This streamlined approach saved time, improved efficiency, and ensured that only the most suitable candidates were presented to Revlon. We also provided continuous support throughout the hiring process to ensure a smooth onboarding experience for new hires and alignment with Revlon's broader strategic goals.
Results
Within 12 months, Aquent Talent successfully placed 11 highly qualified marketing professionals at Revlon, ensuring a seamless integration into the company's teams. These professionals, ranging from Marketing Strategists and Brand Managers to Content Creators and Project Managers, played pivotal roles in driving key marketing campaigns, optimizing Revlon's digital presence, and managing large-scale projects from concept to execution.
By filling these crucial roles, Aquent Talent helped Revlon improve its overall marketing effectiveness and respond more quickly to changing market trends and consumer preferences. The new hires not only fit seamlessly into existing teams but also brought fresh perspectives and ideas that have helped Revlon stay competitive in the dynamic beauty industry.
