Blog
DEI backlash: Why now is the time to dominate with DEI.
Committing to DEI means rejecting falsehoods and focusing on ethical, data-driven practices, not just good intentions.
Diversity, Equity & Inclusion
New marketing strategies to address the enrollment cliff.
Marketing strategies to tackle the enrollment cliff by engaging non-traditional students and diversifying university outreach efforts.
Diversity, Equity & Inclusion, Marketing & Creative, Higher Education
Talent attraction: How to retain top freelancers.
Learn how benefits for freelancers improve recruitment, retention, and diversity while supporting workforce well-being.
Diversity, Equity & Inclusion, Managing & Leading Teams, Recruiting & Hiring, Talent Care
Leveraging generative AI for remarkable life sciences marketing.
Using omnichannel strategies and generative AI for digital marketing and overcoming regulatory and data challenges.
Design & Experience, Marketing & Creative, Health
Three tips for energy leaders to manage the talent transition.
How energy leaders can manage knowledge while balancing upskilling, onboarding, retirements, and successful talent strategies.
Managing & Leading Teams, Marketing & Creative, Recruiting & Hiring, Oil and Gas
Ways to eliminate bias in recruitment using tech.
Technology and AI can reduce recruitment biases, promote diversity, and create fairer opportunities for underrepresented groups.
Diversity, Equity & Inclusion
Soaring beauty sales are now in airport pop-ups.
How airport pop-ups can transform beauty brands and maximize impact in travel retail.
Marketing & Creative, Beauty and Fashion
Pharma aims to engage HCPs with omnichannel marketing paths.
Pharma companies adopt omnichannel strategies, using data and tech to engage HCPs, overcoming regulatory hurdles.
Design & Experience, Marketing & Creative, Health
Drive ROI growth in a volatile market with external partners.
Partnering with external teams offers businesses flexibility, expert access, and cost-effective scaling without permanent hires.
Development & Technology, Insights & Trends, Marketing & Creative, Technology
How to improve banking customer satisfaction with UX design.
How consistent branding, personalization, and UX design boost banking customer satisfaction using AI and empathy-driven insights.
Design & Experience, Development & Technology, Financial Services
From job site to driveway, a unique pathway to EV adoption.
How fleet electrification is outpacing personal EV adoption and transforming fleet drivers into personal EV buyers.
Development & Technology, Marketing & Creative, Automotive
So you want to bring generative AI on board. Now what?
For successful GenAI implementation, strategic planning should consider talent needs, vendor evaluation, and buy vs. build options.
Development & Technology, Insights & Trends, Technology
The power of plain language in health care marketing.
Plain language in marketing enhances communication, health literacy, and business, fostering trust and better patient engagement.
Design & Experience, Marketing & Creative, Health