Email Marketing Specialist

Overview

A high end retail company is looking for an Email Marketing Specialist to lead their email, SMS, and direct mail channels. In this role, you will be responsible for the performance of campaigns, reviewing KPIs and implementing strategies for A/B testing. Full-time and must be able to work onsite 2-3 days per week in the Dallas office.

RESPONSIBILITIES:

• Lead email, SMS, and direct mail programs for a well known fashion brand.
• Come up with strategies for audience segmentation, collaborating with teams in brand marketing, design, logistics, buying, and ecommerce.
• Create and maintain reporting on a weekly and monthly basis.
• Oversee and project manage the day-to-day email campaign productions, including ticket management, stakeholder & cross-functional communication, design, content, segmentation, deployment, testing/QA, and optimization.
• Manage ESP vendors & agency partners

MUST-HAVES:

• Bachelor’s degree in Marketing, Advertising, Business or related field (or equivalent experience).
• Minimum 2+ years of experience in CRM and email marketing. Willing to teach SMS and Direct Mail to the right candidate. 
• Experience with enterprise level ESPs such as Klaviyo, Hubspot, or Salesforce.
• Experience with project management systems such as Asana, Jira, or Trello.
• Experience working directly with creative teams.