Growth Marketing Manager

Overview

Ready to make a significant impact on the growth trajectory of a global FinTech innovator?  As a Growth Marketing Manager, you’ll be a key player in shaping and executing multi-channel marketing strategies that fuel the success of small and medium-sized businesses (SMBs). Partnering with talented teams across Product Marketing, Commercial, and Regional divisions, you’ll craft data-driven campaigns that span the entire merchant lifecycle – from acquisition and onboarding to retention and reactivation. This is your chance to leverage your expertise and passion for growth marketing to drive tangible results for a company that’s revolutionizing the financial landscape.

What You’ll Do:

• Develop and execute comprehensive growth marketing plans aligned with global priorities, focusing on the SMB segment.
• Identify untapped growth opportunities across the merchant lifecycle using data-driven insights.
• Manage acquisition and activation programs for new SMB merchants, leveraging digital channels, paid media, content marketing, and in-product strategies.
• Design and optimize retention and reactivation campaigns to maximize customer lifetime value.
• Spearhead media strategy planning and optimization across paid, owned, and earned channels.
• Continuously monitor and report on key growth metrics, providing actionable insights and performance reports.
• Create scalable and repeatable growth programs, collaborating with Product Marketing Managers and commercial teams for seamless go-to-market execution.
• Adapt global campaigns for regional markets, considering local nuances and needs.
• Champion growth initiatives, collaborating effectively with cross-functional teams including product marketing, regional sales, analytics, operations, and creative.
• Present campaign strategies, results, and insights to senior stakeholders.

What You’ll Bring:

• 6+ years of experience in growth, digital, or performance marketing, with a strong preference for B2B/SaaS or FinTech experience.
• Proven track record of building end-to-end growth strategies for SMB or merchant audiences, encompassing acquisition, retention, and re-engagement.
• Expertise in media strategy planning, campaign optimization, and performance reporting.
• Demonstrated ability to execute and scale integrated multi-channel campaigns (paid, owned, earned).
• Strong data analysis skills, including experience with experimentation frameworks, A/B testing, and marketing analytics.
• Experience with campaign localization and regional/global coordination.
• Excellent collaboration and communication skills, enabling effective partnerships with product, commercial, and leadership teams.
• Bachelor’s degree required.

Nice-to-Have Qualifications:

• MBA or advanced degree.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.