Product Marketing Manager

Overview

Propel your Product Marketing career forward with this exciting contract opportunity! Partnering with Aquent, you’ll join a leading innovator in the financial software industry, making a significant impact on their EMEA market strategy. This role offers a unique chance to shape product narratives, influence go-to-market strategies, and drive growth within the emerging mid-market segment.
As the Product Marketing Manager, you will be the voice of the customer, translating market insights into compelling product positioning and messaging. You’ll empower sales teams with cutting-edge enablement materials and collaborate closely with product management to launch innovative solutions. This is your chance to make a tangible difference in a dynamic and evolving market.

This is a 12 months, hybrid contract. This role is open for a limited time. Next steps will be shared with shortlisted candidates by COB Wed 17th Sept. Due to the high volume of applicants, we may be unable to reply to each applicant individually.

What You’ll Do:

• Conduct in-depth market and competitor analyses, staying ahead of industry trends in financial management solutions (FMS), integrations, and AI.
• Develop laser-focused targeting strategies, build detailed customer profiles, and craft differentiated value propositions for the emerging mid-market segment.
• Create impactful sales enablement materials, equipping both new business and account management teams for success.
• Collaborate with product management to develop comprehensive product marketing plans and lead go-to-market strategies for new product and feature releases.
• Utilize qualitative and quantitative research methods to uncover deep customer insights, informing marketing campaigns and driving key business decisions.
• Identify market opportunities and customer pain points by analyzing multiple data sources, conducting market sizing, and building compelling business cases.

Must-Have Qualifications:

• Proven experience in a product marketing role within the EMEA region, demonstrating expertise in strategy development, cross-functional execution, and go-to-market activities.
• A track record of building customer profiles, crafting compelling value propositions and messaging hierarchies, and identifying strong proof points to support GTM initiatives.
• A customer-centric mindset with a passion for understanding customer needs and behaviors, ensuring product features resonate with target audiences.
• Demonstrated success in developing and implementing best-in-class sales enablement initiatives and materials.
• Strong analytical skills, including familiarity with market sizing concepts (TAM, SAM, SOM) and the ability to synthesize data into actionable recommendations.
• Excellent communication, collaboration, and influencing skills, enabling effective partnerships with product teams, marketing, and other business functions.
• Results-oriented approach with a focus on driving business impact, sales growth, and customer acquisition.
• A positive, “can-do” attitude and a solution-oriented approach to problem-solving.
• Experience working within the EMEA region, demonstrating an understanding of the diverse cultural, regulatory, and business landscapes across Europe, the Middle East, and Africa.
• Background in the technology and SaaS industry.

Nice-to-Have Qualifications:

• Experience in the accounting software market.