Marketing Manager

Overview

We’re looking for a contractor to join our Music subscription retention team. In this role, you’ll be instrumental in developing and executing campaigns that drive deeper customer engagement beyond their first month. You’ll also implement innovative approaches to re-engage customers who are showing signs of potential churn.

Key Responsibilities

• Develop and execute data-driven engagement campaigns for established subscribers.
• Collaborate with data science teams to identify and refine predictive indicators of subscription drop-off.
• Partner with product and channel teams to create targeted campaigns that deliver relevant content to at-risk customers.
• Design and implement experiments to increase the adoption of retention-driving features.
• Analyze campaign performance and provide recommendations for optimization.
• Contribute to our existing engagement roadmap while bringing fresh perspectives and innovative ideas.
• Monitor and report on key engagement metrics, making data-driven recommendations for improvement.
• Work cross-functionally with marketing, product, and analytics teams to drive results.

Basic Qualifications

• 7+ years of professional non-internship marketing experience, including customer lifecycle, product marketing, and data-driven experience.
• Experience building, executing, and scaling cross-functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience collaborating across UX and product on customer flows and copy.

Preferred Qualifications

• Experience driving engagement and retention initiatives in consumer-facing apps.
• Experience using SQL or other analytical tools for data analysis.
• Experience with customer segmentation, profiling, and targeting.
• Familiarity with engagement marketing performance KPIs and understanding how to interpret them to inform future strategy.
• Experience within the media/entertainment industry and/or a subscription business.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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