CRM & Lifecycle Marketing Manager

Overview

Step into the magical world of fan engagement! Aquent is partnering with a leading entertainment company to find a CRM & Lifecycle Marketing Manager to join their official fan club team. This role offers a unique opportunity to connect with passionate fans through innovative marketing strategies, enhancing their experience and fostering lasting loyalty. You will play a pivotal role in shaping the customer journey, driving engagement, and maximizing member value through data-driven email campaigns and personalized communications.

As the CRM & Lifecycle Marketing Manager, you will be responsible for:

• Developing and executing email and push marketing strategies aligned with business objectives.
• Overseeing email campaign production, from creation and scheduling to testing and optimization.
• Collaborating with internal teams to build customer segments, automate communications, and design personalized customer journeys within the ESP.
• Maintaining a cohesive omnichannel guest experience and customer journey roadmap.
• Partnering with Brand and Marketing leads on engagement programs and acquisition campaigns.
• Developing and executing test & learn plans to gain actionable insights for marketing.
• Leading the management and execution of campaigns that convert and retain members (paid and non-paid tiers).
• Optimizing email and lifecycle programs through A/B testing of creative, copy, timing, offers, targeting, and other elements.
• Monitoring daily/weekly/monthly reporting against key performance indicators across all email marketing activities.
• Leveraging data to target subscribers with relevant content to ensure a positive experience and high engagement.
• Collaborating with the corporate brand and research team to develop and implement customer surveys.

Must-Have Qualifications:

• Minimum 4 years of experience in email marketing
• Extensive experience with email and push standard methodologies and deliverability
• Knowledge of HTML coding for email, and familiarity with responsive design
• Experience developing strategies and plans guided by audience insights and behaviors
• Hands-on experience working with CRM platforms and analytic tools like Tableau or Google Analytics
• Excellent project management skills and ability to manage group workflow
• Ability to provide strategic recommendations backed by data
• Strong team player who proactively brings creative solutions to the organization
• Ability to deliver under tight deadlines in a fast-paced environment
• Strong proofreading skills, with meticulous attention to detail
• Expert understanding of consumer mindset, consumer empathy, and dedication to exceptional guest experiences

Nice-to-Have Qualifications:

• Experience working for a subscription business

The target hiring compensation range for this role is $68.571 to $76.19 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.  More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.