Growth Marketing Manager

Overview

Please note this is a hybrid role in Culver City, CA. You must be able to work 3 days onsite (Tuesday, Wednesday, Thursday) and 2 days remote (Monday and Friday). 

Become a key player in the entertainment industry by joining a leading global company as a Marketing Manager. Drive user acquisition and engagement through innovative marketing campaigns, collaborating with cross-functional teams, and leveraging data-driven insights. This role offers a unique opportunity to blend your passion for entertainment with your marketing expertise, making a tangible impact on a global scale.

As a Marketing Manager on the Customer Lifecycle team, you will spearhead acquisition and activation initiatives across multiple services. Your focus will be on executing compelling on-device and email campaigns, leveraging cutting-edge marketing strategies to drive growth.

Responsibilities:

• Develop and execute acquisition and win-back marketing campaigns across email and in-app messaging channels, utilizing segmentation, behavioral triggers, and personalization.
• Oversee project timelines and workflows, ensuring all stakeholders are informed and projects remain on schedule.
• Create and maintain campaign trackers and presentations for internal reporting and optimization efforts.
• Proactively identify and address potential roadblocks to ensure seamless campaign execution and scalability.
• Maintain consistent communication with partners, adapting creative and program elements as needed.
• Manage campaign intake requests and subsequent change requests based on team requirements.
• Conduct creative reviews for email and on-device placements, including production testing and user acceptance testing.
• Provide ad-hoc support to the line of business, filling in for team members during absences or transitions.
• Collaborate with Strategy and Creative teams to secure necessary assets for partner initiatives.
• Review all promotional materials with internal teams (Strategy, Legal, Creative, Talent Relations, PR) and provide feedback to partners.
• Analyze post-promotion metrics to assess campaign success, identify key learnings, and share insights with internal teams.

Must-Have Qualifications:

• 5+ years of experience in growth, lifecycle, or acquisition marketing, with hands-on expertise in email and in-app messaging campaigns.
• Proven project management and organizational skills, demonstrated by a track record of successful multi-channel campaigns.
• Strategic thinking abilities combined with a passion for entertainment and pop culture.
• Excellent stakeholder management skills, including building trust, aligning expectations, and navigating complex environments.
• Proactive and self-motivated work style with the ability to multitask effectively.
• Exceptional writing, visual storytelling, and presentation skills.
• Proficiency in productivity tools. 
• Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.

The target hiring compensation range for this role is $65.70 to $73.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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