Marketing Analyst

Overview

Make a measurable impact on a global retail giant’s marketing efforts. As a Media Operations Contractor with Aquent, you’ll play a pivotal role in ensuring the smooth execution and precise measurement of paid media campaigns for a leading Fortune 500 retailer. Partnering with the Marketing Shared Services team, you will be instrumental in building and maintaining the data infrastructure that fuels campaign performance and scalability. This is an opportunity to leverage your technical expertise and meticulous attention to detail to optimize marketing campaigns and contribute to the success of a globally recognized brand.
Dive into the dynamic world of media operations, where your expertise will directly influence campaign success. You will be the architect of tagging strategies, ensuring accurate data capture and seamless integration across various platforms. Your analytical skills will be essential in troubleshooting tagging issues and collaborating with internal teams to resolve data flow challenges. By maintaining meticulous documentation and data quality controls, you’ll empower data-driven decision-making and contribute to the overall efficiency of marketing initiatives.
What You’ll Do:

• Define and document technical requirements for tag management and data sharing across paid media tracking, attribution, and audience targeting.
• Collaborate with Marketing Shared Services, Product Management, and external agencies to ensure alignment on implementation strategies and timelines.
• Own tagging setup and quality assurance across platforms like Google, Meta, and other media partners.
• Ensure accurate and privacy-compliant tracking of conversions, events, and user behavior.
• Troubleshoot tagging issues and collaborate with internal product/engineering teams to resolve data flow or integration gaps.
• Maintain up-to-date tagging documentation and campaign tracking specifications.
• Manage data quality controls, including impact and alert templates.

Must-Haves:

• 2–4 years of experience in media operations, digital marketing, or martech/ad tech
• Experience with tag management systems (e.g., Tealium, Google Tag Manager), pixels, and platform-side tracking (e.g., Meta, Google Ads, TikTok)
• Familiarity with data layer architecture, custom event tracking, and campaign measurement frameworks
• Strong collaboration skills and ability to communicate effectively with both technical and non-technical stakeholders
• Highly organized, detail-oriented, and able to manage multiple concurrent workstreams
• Proficient in Smartsheet or Excel for documentation and data validation

Nice-to-Haves:

• Experience working with product/engineering teams on marketing technology implementations
• Exposure to server-side tagging or API-based media integrations
• Understanding of privacy and consent frameworks (GDPR, CCPA) as they relate to media tracking

The target hiring compensation range for this role is $28.14 to $31.27 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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