Retaill Analytics Program Lead

Overview

The Retail Analytics Program Lead will play a critical role in managing digital program initiatives and analytics capabilities. This individual will act as the primary liaison with our analytics agency partner and other vendor relationships, providing oversight for product analytics, data integrity, dashboard platform performance, and other analytics-related initiatives.

Key Responsibilities

• Serve as the business owner for relationship with the analytics agency partner.
• Develop and maintain project roadmaps, manage enhancement requests, and determine feature prioritization based on business impact and technical feasibility.
• Lead requirements gathering efforts and project plans across cross-functional teams to inform development roadmaps and prioritize initiatives.
• Conduct Privacy Impact Assessments and support data categorization and flow mapping to ensure compliance with privacy and data governance standards.
• Partner with Product Managers to define success metrics, MVP criteria, and timelines for integrating new features into analytics dashboard.
• Mine for insights to make recommendations on how dashboard data can be supplemental to consulting opportunities. 
• Facilitate the execution of pilot programs and feedback workshops for product enhancements.
• Evaluate product performance to recommend and implement ongoing improvements.
• Track and report on project milestones, scopes, risks, and resource allocations.
• Present business updates and performance trends to internal and external stakeholders.
• Collaborate with the Operations Manager, analytics agency, and vendors to oversee tag implementation, troubleshoot tracking issues, and ensure alignment across providers and
  campaigns.
• Develop and maintain process for vendor contact information to support distribution lists.
• Develop and maintain process for distribution lists related to cadenced reports.
• Initiate and own workflows that support program-wide analytics needs (i.e: Spend details fo audits, vendor-related integrations or data sets that are ingested to support DDS program analytics, etc.)

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 4+ years of experience in digital product management or a similar role.
• Strong project management, communication, and organizational skills.
• Experience with a variety of the following automotive retail tools/platforms: Call Tracking, Vehicle Merchandising, Reputation Management, Chat Tools, Trade-In Tools, and/or Digital Retailing tools.
• Experience with the dealer-vendor ecosystem (e.g. Dealer.com, Dealer Inspire, Marchex, Gubagoo, Reputation.com, Edmunds, Impel, Shift Digital, or similar).
• Strong grasp of all paid digital advertising channels and tactics (SEM/Display/Social/Video/CTV/etc.).
• Familiarity with CDPs, digital media analytics, and audience curation is a plus.
• Proficiency in Microsoft Office Suite, particularly Excel (pivot tables, v-lookups) and PowerPoint.
• Comfortable managing and interpreting complex datasets and dashboards.
• Excellent analytical and problem-solving skills with a strong attention to detail.

This is a hybrid position in Warren, MI. All candidates must be local and elgible to work in the US without a sponsorship.

The target hiring compensation range for this role is $85-100K per year. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

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About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.