Brand Manager - Global Brand Development & Marketing

Overview

Do you want to help create and market toys that are beloved by fans around the world? Are you a longtime lover of the Robots in Disguise? Do you often find yourself shouting “ROLL OUT!”? If so, you may be the marketer we are looking for!

We have an immediate need for a detail-oriented, innovative consumer marketer, and brand developer to lead the global product development and line planning activities as well as marketing processes to drive our client’s high-profile franchise brand.

In this role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, operations, regional marketing, digital marketing, public relations, global consumer insights, and franchise team) on all phases of toy product development and toy marketing for the KID and PRESCHOOL business.

The successful candidate will need to be a proactive, high energy, collaborative and responsive team member with a mindset that combines strong creative acumen with analytic based judgment.

Top candidates will have a background in product development, marketing, and entertaining consumers through best-in-class product experiences.

A Day in the life of the Brand Manager Global Brand Development & Marketing:

• Collaborate closely with cross-functional teams, including Design & Development, Brand Writing, Packaging, Engineering, Costing and Finance to bring excellent and profitable product to market.
• Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations.
• Be the global consumer insights and competitive market segment specialist to contribute to insight-led product development; leading product-specific research initiatives.
• Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide guidance on local plans.
• Own & navigate critical data entry and forecasting information; additionally, ensuring the integrity of that information throughout internal systems across the portfolio.
• Deliver highly impactful presentations to internal team members, partners and retail accounts.
• Provide timely and consistent communication of brand activity and key information to internal business partners.
• Analyze data and share insights on product performance and marketing impact.
• Partner with marketing partners on regional marketing and merchandising activities relative to category plan.
• Lead the development of our overall go-to-market strategy.

Required Skills

• A proactive, enthusiastic, and collaborative approach, and an innate curiosity and eagerness to learn and problem-solve across the business
• Strong written and verbal communication skills
• Ability to work both autonomously as well as part of a team
• Highly diligent and driven nature to execute with excellence
• A consumer-centric mentality, with the ability to get into their minds to make recommendations that guide the brand
• Analytical skills: Experience in analyzing POS, NPD, and other data-reporting systems; Ability to understand and interpret qualitative data relating to our consumers and brands
• Presentation skills: Capability to provide sophisticated information in a compelling way using story to persuade an audience.
• Proficient in Microsoft Office

Required Education

• Bachelor’s Degree in Marketing, Advertising, or related field

Required Years of Experience

• 3 to 6 years of relevant work experience.

Desired Skills

• An enterprising spirit and strong interest to express and develop your creative and financial skill set
• A passion for action brands and preschool, and a finger on the pulse of today’s play trends
• Strong relationship skills

Desired Education

• Master’s Degree in Marketing, Advertising, or related field preferred

Desired Years of Experience

• 5+ years of experience

The target hiring compensation range for this role is $50-58.81 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.