Digital Media Analytics Specialist

Overview

Title: Analyst, Digital Measurement and Reporting

Role Summary / Purpose

Our cient is continuing to build a world class Performance Media and Creative Agency committed to driving results with our retail and payments partners while also delivering leading customer

experiences. Within this agency, our Measurement Team is focused on providing analytics and insights to support data-driven decision making across all channels and customer touchpoints. We are seeking an Analyst, Digital Measurement and Reporting who will support digital media measurement, performance reporting and data visualization, and campaign insights generation

Essential Duties and Responsibilities

 Support VP / AVP on measurement plan implementation

 Collect and clean digital media data, perform data quality assurance, and create dashboard

visuals to report on campaign performance

 Monitor campaign performance, analyze digital media data to draw key insights and learnings,

partner with digital channel teams on campaign optimization recommendations

 Support cross channel measurement to evaluate and refine activity, including but not limit to

test and learn, conversion lift studies, and ROI / ROAS analysis

 Assist with ad-hoc based digital media analysis and drive insights

 Assist Ad Ops team in campaign trafficking / tagging processes

 Document measurement and reporting projects and ensure processes can be replicated and

scaled across platforms

 Perform data QA for reporting to ensure data integrity

Required Skills

 Bachelor’s degree or, in lieu of degree, a high school diploma/GED and 3+ years of digital

measurement / analytics experience

 A minimum of 2 years of digital analytics experience

 Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video,

Social), including UI navigation, report creation and downloading, digital media data structure

 Strong analytical skill with the ability to interpret media data and develop action plans

 Strong attention to detail, can perform large scale data quality assurance tasks with curiosity

and sensitivity to data abnormalities

 Proficient knowledge in the Google analytics suite (Google Analytics, Big Query, Campaign

Manager) and reporting tools – Tableau and Microsoft Excel Pivot Tables

Desired Characteristics

 Financial industry (e.g. banking, credit cards, lending) experience

 Familiarity with Health and Wellness industry

 Working knowledge of media data ETL process and programming languages such as SQL, SAS,

Python

 Experience in Media Mix Modeling and Multi-touch Attribution analysis

 Working knowledge with digital campaign trafficking and tagging processes and tools

 Familiarity of agile processes

 Strong inter-personal skills, with ability to influence across cross-functional teams in a large org

 Motivated self-starter and team player

 Experience using SQL to extract and analyze data

The target hiring compensation range for this role is $50.00 to $55.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

#LI-MG3