Insights & Market Research Advisor

Overview

Aquent Studios is looking for an Insights & Market Research Advisor for our leading Energy client, where you’ll play a pivotal role in shaping the strategic direction of their Retail business. You’ll operate as a key member of their insights team, driving data-driven decision-making and accelerating the delivery of critical marketing intelligence. This is an opportunity to directly impact brand performance and influence senior leadership through compelling consumer insights.

Please Note: This is a part time role (20 hrs/week – CST hours) with a potential of extending to full time hours later this year. 

Your Mission:

• Accelerate Insights Delivery: Dramatically reduce the Marketing Mix Model (MMM) final report and recommendation timeline from 7.5 to 5 months, enhancing agility and responsiveness.
• Drive Strategic Learning: Execute annual learning plans, optimizing primary research efforts and answering key strategic questions efficiently.
• Become a Consumer Champion: Develop deep expertise in the assigned product categories, becoming the go-to consumer insights expert for North America teams, including global brand, marketing, sales, and senior leadership.
• Amplify the Consumer Voice: Translate complex data into compelling narratives, bringing the consumer perspective to life through insightful reports and presentations.
• Master Research Platforms: Become proficient in utilizing custom research and data platforms (e.g., IMR) to extract and analyze critical information.

Responsibilities:

• Lead the Marketing Mix Model (MMM) Process:
  • Manage the end-to-end MMM process, from data collection to final recommendations.
  • Coordinate with agencies and Ipsos, ensuring seamless data flow.
  • Facilitate stakeholder meetings, gather input, and lead reviews.
  • Collaborate with leadership and marketing teams to finalize and present actionable media recommendations.
• Empower the Marketing Team with DIY Research Tools:
  • Provide expert guidance and coaching on methodology, objective framing, screening, and questionnaire design.
  • Enable the team to effectively utilize DIY research platforms, maximizing output.
• Conduct Custom Research:
  • Develop quantitative questionnaires to meet marketing objectives and create impactful presentations.
  • Design qualitative discussion guides to address strategic questions, utilizing both internal platforms and external vendors.
• Enhance Competitive Intelligence:
  • Collaborate with global teams to collect and report on share of voice comparisons.
  • Lead initiatives to improve digital media capture and reporting accuracy.
• Disseminate Insights:
  • Publish custom research findings in an internal newsletter, promoting awareness and utilization.
  • Expand newsletter content to include competitive and market trend observations.
• Provide Ad-Hoc Support:
  • Offer expert advice on research, insights, and data technology as needed.

Qualifications:

• Proven experience in market research and consumer insights, ideally within a retail or consumer goods environment.
• Strong understanding of marketing mix modeling (MMM) and its application.
• Expertise in designing and conducting both quantitative and qualitative research.
• Proficiency in utilizing various research and data analysis platforms such as Power BI, Tableau etc
• Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
• Experience managing third party survey vendors and survey tools such as Talkwalker etc
• Strong project management skills.
• Ability to work well with different teams.

Desired Traits:

• • Strategic thinker with a passion for understanding consumer behavior.
  • Proactive and results-oriented.
  • Strong analytical and problem-solving skills.
  • Ability to thrive in a fast-paced environment.
  • Excellent collaboration skills.

Compensation Range: $60-75/hr DOE

The range provided is our reasonable estimate of the compensation for this role. The actual amount may be higher or lower, based on factors such as experience, knowledge, skills, abilities and location.