Market Research Professional

Overview

The Senior Market Research Professional works with marketing partners and the lines of business to define a learning agenda and key strategic insight needs. This role will focus on supporting customer advocacy activities that highlight the Voice of the Customer across the organization, conducting in-house (self-serve) research projects, collaborating with third-party market research vendors to execute agile research projects, and supporting our team’s research operations and processes. They will play a pivotal role in insuring that the internal business teams understand and hear the voice of the customer through efficient and insightful research processes and solutions.

Responsibilities:

• Support the Market Research Department’s Customer Advocacy activities, which will include the need to:
  • Collaborate with stakeholder(s) to determine the type of advocacy activity
  • Select the right member to be represented in the advocacy activity
  • Determine the appropriate process to execute the advocacy activity
  • Secure appropriate member list for recruitment
  • Develop recruitment materials and gain approvals and alignment on them from both internal stakeholders and Legal and Regulatory compliance
  • Design, program, and field recruitment/screening surveys using self-serve research platforms with survey logic, quotas, and other complex survey features
  • Design, program, and field qualitative advocacy activities (either asynchronous or synchronous) using self-serve research platforms and engaging with members through virtual telecommunication platforms
  • Analyze quantitative and qualitative data to highlight advocacy insights aligned with the needs of the business
  • Create engaging, storytelling-driven presentations that summarize insights from advocacy activities and centers the member experience
  • Present insights to stakeholders from individual contributors to leadership (e.g., SVPs, VPs, AVPs, Directors).
• Conduct in-house (self-serve) research projects, which will include the need to:
  • Collaborate with stakeholder(s) to determine key business questions to be answered
  • Select the right research audience
  • Determine the appropriate in-house (self-serve) research tool to be used
  • Secure appropriate research sample
  • Source internal data as well as secondary data for counts, weighting, or incidence
  • Gain approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
  • Design, program, and field quantitative surveys using self-serve research platforms with survey logic, quotas, and other complex survey features
  • Design, program, and field qualitative studies (either asynchronous or synchronous) using self-serve research platforms and engaging with participants through virtual telecommunication platforms
  • Analyze quantitative and qualitative data to generate insights to answer key business questions
  • Create engaging, storytelling-driven presentations that summarize insights from data and identifies business recommendations
  • Present insights to stakeholders from individual contributors to leadership (e.g., SVPs, VPs, AVPs, Directors).
• Conduct research through leveraging third-party research vendors, which will include the need to:
  • Determine the key business questions to be answered
  • Select the right research audience
  • Work with external vendor(s) to identify the best research methodology
  • Select an appropriate vendor from our approved set of research partners
  • Secure appropriate research sample
  • Source internal data as well as secondary data for counts, weighting, or incidence
  • Gain approvals and alignment on research instruments from both internal stakeholders and Legal and Regulatory compliance
  • Project manage the vendor through the research (e.g., receive frequent updates from vendor, inform stakeholders on performance and milestones, make recommendations to address challenges throughout the project)
  • Vendor conducts data analysis and provides initial report. Senior Market Research Professional works in conjunction with the vendor to deliver a final report focused on true insights, storytelling, and recommendations to the business.
  • Present insights to stakeholders from individual contributors to leadership (e.g., SVPs, VPs, AVPs, Directors).
• Support the team’s research operations by evaluating and streamlining processes and workflows regarding vendor management, tracking department projects, and reporting performance metrics.
• The Senior Market Research Professional may also assist other researchers on the team in larger, more complex project and assignments.

Required Qualifications

• Bachelor’s Degree in Marketing, Market Research, Data Analytics, Communications or Business.
• 5 or more years of market research experience in healthcare.
• Strong problem-solving mentality with an ability to develop efficient processes and maintain organization of complex systems.
• Understanding of and experience with a variety of research methodologies.
• Experience working with third-party market research vendors to execute projects.
• Experience developing and programming surveys in popular online survey platforms.
• Experience using both primary and secondary sources of data to feed research design and results.
• Ability to take data and turn it in to a compelling story through insight, data visualization, and key implications.
• Strong presentation skills and experience communicating complex and functional strategies to senior management.
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences.

Preferred Qualifications

• Experience developing, managing, and leveraging Customer Advisory Boards and/or Customer Advocacy engagements to highlight the Voice of the Customer across and organization.
• Experience using and developing agile research support for quick-turn research insights.
• Experience developing, managing, and leveraging internal research panels as primary research audience.
• Experience developing a sense of community amongst internal research panels to increase insights derived from participants.
• Experience developing discussion guides and conducting interviews with diverse audiences.
• Experience working with diverse research groups such as Multicultural, Low Income, and individuals with disabilities.
• Master’s degree or other graduate degree.
• Experience in the health insurance industry.

The target hiring compensation range for this role is $36.74 to $40.83 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.