Integrated Marketing Manager

Overview

The Integrated Marketing Strategy team works on complex, integrated marketing campaign development and support internal clients and business partners to ensure marketing strategies deliver results based on business objectives. The Integrated Marketing Manager, Strategy initiates and/or leads the day-to-day activities for assigned marketing campaigns based on business inputs, programs, and projects. Works closely with senior planning lead, channel leads and project managers to help develop and implement integrated marketing campaigns.

Essential Functions:

• Manages day-to-day execution of integrated marketing campaigns in all channels including content marketing, digital marketing, field marketing, website publishing, and paid media.
• Understands marketing strategies established to meet business objectives.
• Provides clear and thoughtful feedback on creative work to ensure outcomes are grounded in approved strategies.
• Works with Project Manager to ensure that overall budgets and timelines are realistically attained.
• Executes and provides guidance to team members that aligns with integrated marketing plans, to achieve successful outcomes.
• Responsible for the development and oversight of project plans that include timelines and budget parameters.
• Assists with providing actionable insights to the creative team.
• Communicates clearly to team members and effectively summarizes all activity within a campaign.
• May serve as point of contact for client relationships on routine projects – ensures clear communication and successful outcomes.
• Establishes a regular cadence of communication with project stakeholders and colleagues to ensure that all campaigns and projects are being managed effectively and efficiently.
• Responsible for ensuring that the right cross-functional stakeholders are included at project initiation and on an ongoing basis.
• Provides guidance and input to others as needed on specific projects.
• Oversees and manages day-to-day workflow of all assigned projects.

Qualifications/Requirements:

• 4+ years of experience in advertising, marketing or related field.
• Strong account management skills and working knowledge of project management.
• Strong understanding of digital marketing, creative development, video production, and social media (both paid and organic channels).
• Strong computer skills preferred; proficient in Workfront, Excel and PowerPoint.
• Able to work with multiple stakeholders on marketing campaigns and creative development.
• Ability to prioritize and deliver across a large number of projects at one time.
• Proven ability to build strong internal team/client relationships and be a team player.
• Has solid customer service skills/abilities.
• Able to resolve conflicts peacefully and productively.
• Excellent organizational abilities, with strong attention to detail.
• Ability to prioritize and multi-task assignments.
• Strong communications skills — oral, written, and presentation.
• Demonstrates initiative and has a “can-do, whatever it takes to get it done” attitude.
• Able to work in a matrix organization.
• Bachelor’s degree required.

The target hiring compensation range for this role is $36.17 to $40.19 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.