Sr Marketing Manager - Innovation (CPG)

Overview

The Senior Marketing Manager (Innovation) is responsible for driving overall portfolio strategy and developing both long-term and short-term initiatives that align with organizational growth objectives. The position requires the ability to articulate a strategic vision as well as being able to execute in terms of guiding multiple initiatives successfully through the annual commercial planning process.

The Senior Marketing Manager (Innovation) will make certain each innovation initiative is rooted in relevant consumer and cultural insights along with satisfying the needs of our key customers.

This role will be required to work heavily with cross-functional partners, ensuring strong collaboration and communication while leading multiple project teams.

Responsibilities:

• Identify and commercialize innovation and renovation initiatives that are aligned to organizational strategic growth objectives.
• Generate new business opportunities by uncovering unmet consumer needs in the marketplace, ensuring strategic fit, and identifying market potential as well as the timeline required to launch.
• Collaborate with internal Brand Marketing teams along with Sales and Consumer Insights to generate and validate a pipeline of ideas for launch, both in the short and long term.
• Build compelling business cases for each innovation initiative that demonstrate project value and impact on the organization’s annual financial goals.
• Act as the initiative owner as projects move through the Stage Gate process, ensuring key stakeholders are aligned to strategy and commercialization milestones are delivered on time.
• Lead cross-functional project teams and demonstrate ability to take inspire delivery of results.
• Present recommendations and strategic plans for organizational buy-in from both cross-functional peers along with senior leaders.
• Collaborate with R&D, Engineering and Regulatory partners to develop disruptive innovation technologies that can be leveraged across the organizations’ platform of brands.

Requirements:

• 10+ years of experience (MBA preferred)
• Background in product innovation, CPG, and cross-functional collaboration (Finance, R&D, Supply Chain)
• Expertise in day-to-day product launches and long-term strategic initiatives

The target hiring compensation range for this role is $69.45 to $77.17 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.