Sr. Specialist, Marketing Data & Analytics

Overview

Position Overview: Sr. Specialist, Marketing Data & Analytics

The Sr. Specialist, Marketing Data & Analytics will play a key role in advancing our client’s data-driven marketing strategy by delivering in-depth analyses and actionable insights to support student growth. This role requires a highly analytical thinker who can draw insights from diverse data sources to identify growth opportunities, mitigate risks, and recommend data-driven actions. Areas of focus include enrollment funnel performance, digital marketing efficiency, market demand analysis, total addressable market insights, and trend drivers.

Key Responsibilities:

• Conduct marketing and enrollment analyses, delivering executive summaries, detailed insights, and actionable recommendations to stakeholders.
• Serve as a key user of marketing data systems, ensuring comprehensive understanding of vendor tools, datasets, and channel-specific KPIs.
• Create dynamic, consumable dashboards and reports to measure business objectives.
• Operate as an internal consultant, effectively communicating insights to technical and non-technical audiences.
• Translate data into actionable insights, validating or identifying risks and opportunities.
• Craft compelling data narratives tailored to diverse audiences, from senior executives to frontline managers.
• Evaluate and synthesize data from multiple sources to uncover audience behaviors, outcomes, and marketing performance enhancement opportunities.
• Analyze and visualize marketing campaign and enrollment strategy effectiveness.
• Recommend and implement innovative performance measurement strategies aligned with business goals.
• Collaborate with IT and operations teams to streamline processes and improve conversion rates.
• Independently manage multiple projects and priorities, delivering timely support to internal clients.
• Interpret attribution data and provide actionable recommendations.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, Engineering, Finance, Computer Science, Mathematics, or a related field.
• 3-5 years of experience in an analytical role, preferably with marketing or sales analytics focus.
• Strong proficiency in Power BI or similar BI tools, with hands-on data visualization experience.
• Familiarity with MS SQL and/or BigQuery; experience with Google Analytics and Salesforce data is a plus.
• Advanced skills in Microsoft Excel and PowerPoint.
• Exceptional verbal and written communication skills, with the ability to convey insights to both technical and non-technical audiences.
• Strong storytelling and presentation capabilities.
• Advanced analytical and problem-solving abilities.
• Excellent organizational and prioritization skills, with experience managing priorities in a matrixed environment.
• Demonstrated customer service orientation, with a tailored approach to delivering research and reporting based on stakeholder needs.

Compensation & Benefits: 

In accordance with pay transparency laws, the expected salary range for this role is $53,520.90 to $96,736.53. Actual compensation will be determined by factors such as experience, training, geographic location, certifications, market conditions, and departmental budgets.

Benefits include:

• Health, dental, vision, life, and disability insurance.
• 401(k) retirement program with a 6% employer match.
• Participation in Flexible Time Off (FTO) policy.
• 12 paid holidays.

Equal Opportunity Employer:

This client is an Equal Opportunity Employer who celebratse diversity and are committed to creating an inclusive environment for all employees, regardless of race, gender, disability, veteran status, gender identity, or sexual orientation.