Senior Manager, Multi-Channel Marketing

Overview

Position Overview: The Senior Manager, Multi-Channel Marketing is responsible for overseeing the strategy, media, and creative execution of all owned marketing assets, including email, organic social, and corresponding on-site assets. This role serves as the main point of contact for owned channels, ensuring cohesive communication and collaboration with cross-functional teams such as Merchandising, Planning, Media & Digital Marketing, and Web Store Operations. The Senior Marketing Manager will lead initiatives across Influencer, PR, and multi-channel campaigns while managing budgets to maximize efficiency and impact.

Key Responsibilities:

• Owned Channel Strategy & Execution: Develop and oversee strategy for all owned marketing assets, including email, organic social, and on-site content, ensuring alignment with overall marketing goals.

• Cross-Functional Collaboration: Act as the main point of contact for owned channels, building strong relationships with cross-functional partners, including Merchandising, Planning, Media & Digital Marketing, and Web Store Operations.

• Photography & Creative Oversight: Partner with Creative to lead the photography process, ensuring seasonal merchandise needs are met, selecting appropriate talent, and approving final photography selections for marketing campaigns.

• Influencer Marketing: Set the strategic direction and guide the team in executing effective influencer marketing plans to drive engagement and brand loyalty.

• PR & Multi-Channel Campaigns: Set marketing direction and work closely with internal teams and agency partners to execute high-impact multi-channel PR strategies.

• Performance Measurement: Collaborate with critical business and marketing partners, including Consumer Insights & Analytics (CI&A), Media/Digital Marketing, and Merchandising, to evaluate the performance of marketing initiatives.

• Budget Management: Ensure marketing spend is on budget, optimizing fund allocation for high-impact results and continuously seeking ways to improve efficiency.

• Team Leadership: Oversee two Marketing Specialists, providing guidance on day-to-day activities and supporting their professional development through coaching and feedback.

Requirements:

• 6-8 years of experience in Advertising/Marketing, preferably with both ad agency and client-side experience.
• Experience in retail marketing and multi-channel campaign production.
• Strong strategic thinking, with the ability to connect objectives across channels for integrated marketing campaigns.
• Excellent communication skills, both verbal and written.
• Highly organized with exceptional project management and multi-tasking abilities.
• Strong attention to detail and a focus on delivering high-quality work.
• Highly motivated and ambitious, with a track record of generating new ideas and driving innovation.

This role is ideal for a multi-channel marketing expert who thrives in a collaborative, fast-paced environment and has a passion for delivering impactful campaigns that resonate with audiences.

The target hiring compensation range for this role is $45.00-50.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.