Sr. Manager, E2E Site Content Strategy

Overview

Role: Senior Manager, E2E Site Content Strategy
Location: Onsite / Bentonville, AR (relocation provided)
Salary: $130K – $140K (plus bonus and stock)

(We are not accepting talent who need employment sponsorship, of any kind, now or in the future.)

Our newly formed Site Content Strategy team is creating world-class experiences for our digital customers. We’re looking for a Senior Manager to lead the development of a best-in-class site content strategy, build operational frameworks, and ensure consistent, high-quality digital experiences. This is a dynamic role for someone who thrives on building processes from the ground up and driving operational excellence with a focus on improving content delivery for customers.

Key Responsibilities:

• Define and develop playbooks for site content strategy, guiding site merchandising and messaging execution.
• Establish and track key performance indicators (KPIs) to monitor progress and drive results.
• Collaborate with cross-functional teams to align on strategy and execution.
• Create a message intake framework for business partners and lead the vetting of new messages.
• Partner with Creative Account Management to ensure seamless execution of assets.
• Analyze and optimize business processes with a customer-focused mindset.
• Lead change management efforts across diverse teams, including guiding senior leadership through critical conversations.
• Develop and implement training plans to support new processes across business functions.
• Organize and manage a resource hub (Confluence) for best practices, timelines, and status updates to maintain transparency.
• Promote a culture of integrity and ethics in line with company values.

Qualifications:

Minimum Qualifications:

• 5-7 years of experience in site merchandising, eCommerce, or project management.
• Bachelor’s degree in Information Technology, Computer Science, or a related field.
• 7 years of experience in eCommerce merchandising, site operations, or business management.
• 2 years of supervisory experience.

Preferred Qualifications:

• Master’s degree in Information Technology, Computer Science, or related field.
• Experience in eCommerce merchandising, site operations, or business management.

Benefits:

• Competitive Pay & Bonuses: Performance-based bonus awards and competitive salaries.
• Health Coverage: Includes medical, vision, and dental plans.
• Financial Benefits: 401(k), stock purchase options, and company-paid life insurance.
• Paid Time Off: PTO (for vacation, sick leave, holidays, etc.), parental leave, family care leave, bereavement, jury duty, and voting leave.
• Disability & Leave: Short-term and long-term disability, military leave pay, and adoption/surrogacy reimbursement.
• Education: Extended education opportunities and tuition reimbursement.
• Discounts & Perks: Employee discounts and more.

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