Content Marketing Specialist (Nonprofit)

Overview

Do you have a passion for all things marketing and are well-versed in digital marketing concepts, tools and technology?  Are you a strong storyteller with experience in writing across many channels? Do you strive to make a difference in the lives of young children? If you said yes to those questions, then this may be the perfect opportunity for you! 

Our non-profit client located in Washington DC, an organization that is dedicated to developing pioneering products and services for the early childhood community, is seeking a Content Marketing Specialist to add to their team. This role can be remote (EST Hours) and could potentially be a temp-to-hire opportunity. THe slary range for this role (once hired on) is $66-88K / yr + amazing benefits!

We’re looking for a creative and results-driven Content Marketing Specialist. In this role, you will support the development and lead execution of integrated marketing campaigns to increase brand awareness, generate qualified leads and boost sales for their early childhood professional development products and services, including training, membership, annual conference, virtual events, and products. You will be responsible for creating compelling content for print, email, digital advertisements, website and social media, as well as managing the tools for posting, and reporting performance of promotional efforts. The ideal candidate has a mind that is equal parts creative and analytical and thrives when working with cross-functional stakeholders to build campaigns and programs that drive business results. Experience in early education, nonprofits, agencies, or associations a plus. 

Responsibilities Include:

• Support omni-channel content creation which includes technical and creative writing and design using templates for email, web, print, and digital ads
• Support marketing and communications activities for the organization’s products, services, trainings, membership and events 
• Create and execute dynamic, data-driven, segmented email campaigns including drip marketing campaigns, membership retention/reactivation campaigns, event recruitment campaigns, lifecycle emails, and engaging welcome series 
• Plan and implement website content marketing strategy, including creation of product landing pages, lead generation forms and other conversion opportunities such as pop-ups, banner ads, homepage features, etc 
• Make daily content updates and website maintenance and performance, with a focus on optimizing SEO/SEM and user experience 
• Develop paid digital advertising and retargeting campaigns, including the creation of ads creative and copy, audience groups, and customized landing pages 
• Collaborate closely with the Marketing Manager and communications team to coordinate design and implementation of digital marketing campaigns across all social platforms 
• Serve as primary point of contact for related vendors and agencies as needed 
• Proactively stay abreast of trends to inform future growth strategies and opportunities 
• Performs other duties as assigned to ensure the efficient and effective functioning of the department
• Be able to travel 2-3 times per year for events, retreats and in-person meetings

ESSENTIAL SKILLS & EXPERIENCE

• Strong writing skills: creative copy, presentations, storytelling, collateral materials 
• Minimum of 5 years of related experience with a proven track record managing engaging and effective integrated marketing campaigns with measurable results  
• Experience with marketing automation, email marketing, a robust CRM or marketing automation software such as Salesforce, HubSpot or Marketing Cloud
• Content creation and publications experience (digital, video and/or print) 
• Proficiency with Google marketing products including AdWords, Analytics and Search Console. 
• Strong project management skills: attention to detail, adherence to deadlines, time management skills and consistent follow-through  
• Experience collaborating across teams  
• Comfortable working in a fast-paced, deadline-driven environment. 
• Self-directing and agile, with the ability to quickly pivot strategies, as needed 
• Team player with superb communication and interpersonal skills 
• Spanish fluency a plus 

ESSENTIAL QUALITIES

• Encourages and practices critical thinking
• Is self-reflective and empathic
• Recognizes the influence of workplace relationships on outcomes and results
• Maintains a respectful and accepting approach to others
• Awareness of the influence of the larger context on individual behavior
• Collaboratively and creatively supports the work efforts of colleagues at all levels and in all areas of the organization

EDUCATION

• Bachelor’s degree in marketing, communications, digital marketing, advertising or related field

 

The target hiring compensation range for this role is $35-40 / hr. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

 

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. 

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.