Tailored talent solutions drive Revlon’s marketing success.

Challenge

To effectively support its portfolio of brands, including Elizabeth Arden, Almay, and Juicy Couture, Revlon sought to optimize its talent acquisition process for crucial brand management and marketing roles. While aiming to secure candidates with highly specialized expertise, Revlon encountered inefficiencies with its existing external staffing resources, which presented a high volume of candidates that did not align with the company's specific needs. This resulted in a more demanding recruitment process and hiring timelines that impacted key projects. Consequently, Revlon identified the need for a more tailored and streamlined approach to talent acquisition.

Solution

Aquent Talent partnered with Revlon to develop a strategy that overcame these hiring challenges. We collaborated closely with Revlon's Talent Acquisition Team and individual hiring managers to fully understand the specific skills, experience, and work style needed for each role. Leveraging our extensive talent network, we identified and presented highly qualified candidates who were a much better fit for Revlon's needs than previous candidates. This streamlined approach saved time, improved efficiency, and ensured that only the most suitable candidates were presented to Revlon. We also provided continuous support throughout the hiring process to ensure a smooth onboarding experience for new hires and alignment with Revlon's broader strategic goals.

Results

Within 12 months, Aquent Talent successfully placed 11 highly qualified marketing professionals at Revlon, ensuring a seamless integration into the company's teams. These professionals, ranging from Marketing Strategists and Brand Managers to Content Creators and Project Managers, played pivotal roles in driving key marketing campaigns, optimizing Revlon's digital presence, and managing large-scale projects from concept to execution. 

By filling these crucial roles, Aquent Talent helped Revlon improve its overall marketing effectiveness and respond more quickly to changing market trends and consumer preferences. The new hires not only fit seamlessly into existing teams but also brought fresh perspectives and ideas that have helped Revlon stay competitive in the dynamic beauty industry.