Program Manager, Customer Evidence - Communications & Content

Overview

This is a remote position (EST hours required) that starts as a 6 month engagement and can extend up to 18 months.

The Program Manager for Customer Evidence — Communications & Content supports the execution of the global Customer Evidence program. This role focuses on coordinating customer-facing communications, managing logistics for customer story and advocacy activities, and maintaining the content and advocate systems that scale customer storytelling across GTM teams. The Program Manager plays a key role in ensuring customer evidence projects run smoothly and that teams have timely, accurate, and discoverable content.

Job Responsibilities

• Customer Communications & Coordination
  • Coordinate customer communications for written stories, video shoots, testimonials, reference calls, and event-speaking opportunities, including scheduling, preparation, and follow-ups.
  • Present and clearly communicate briefs, updates, and next steps to customers, internal teams, and cross-functional stakeholders.
  • Support targeted outreach for analyst evaluations and other Customer Evidence–driven programs.
• Content & Asset Support
  • Produce lightweight customer evidence assets such as testimonial cards, short written summaries, internal slides, social snippets, and speaker one-pagers.
  • Partner with Revenue Enablement to ensure Seismic content libraries are updated, accurate, and easy for GTM teams to use.
  • Assist in reviewing, packaging, and distributing customer evidence assets across internal channels.
• Program Coordination & Tracking
  • Maintain Customer Evidence advocate trackers and story trackers.
  • Ensure trackers, tags, and project details remain accurate and current so GTM teams have clear visibility into status and next steps.
  • Support CE workflow administration, including routing, timeline updates, and follow-through on action items.
• Cross-Functional Partnership
  • Collaborate with Sales, PMM, Analyst Relations, Brand, and Event teams to ensure customer communications, assets, and expectations are aligned and delivered smoothly.
• Other
  • Occasional travel may be requested to support on-site customer content production at events or team offsites.

Required Experience

• Bachelor’s degree in business, marketing, communications, or a related field — or equivalent practical experience.
• 2-3 years of Program Management experience – managing high volume workflows, updating documentaion, and keeping cross functional teams aligned.
• 1-2 years of hands-on experience with workflow or content systems such as GitHub Projects, Seismic, Contentful.
• 1–2 years of operational process management: experience building or maintaining trackers, workflows, templates, and other operational frameworks that support predictable execution – ideally in GitHub.
• Strong written and verbal communication skills, with the ability to communicate clearly and professionally.
• Excellent organizational skills and attention to detail across multiple parallel projects.
• Ability to work proactively, manage shifting priorities, and maintain reliable follow-through.
• Familiarity with marketing workflows, content production, customer advocacy, or related programs is a plus.
• Proficiency with productivity and workflow tools such as Word, PowerPoint, Excel, Seismic, and project management platforms.