Marketing Manager (II)

Overview

Are you a visionary marketing professional ready to make a significant impact on product strategy and user engagement? Aquent is partnering with our client to find a dynamic individual for a pivotal marketing role where you’ll be instrumental in shaping the future of key initiatives. This role offers the chance to lead, innovate, and drive measurable success, directly influencing how products are perceived and adopted globally.

About Our Client:

• Leading global innovator shaping how people connect with information and technology.
• Creates impactful solutions that resonate with millions worldwide.
• Committed to an inclusive environment where diverse perspectives drive groundbreaking advancements.

About the Role

• High-impact marketing position focused on developing and executing comprehensive strategies that drive user engagement and product success.
• Operates with significant autonomy to uncover innovative insights, lead large-scale campaigns, and champion the user voice throughout the product lifecycle.
• Requires strategic thinking, analytical skills, and a passion for fostering inclusive and collaborative environments.

What You’ll Do

• Strategic Marketing & Insights: Conduct user research, analyze market trends, and develop innovative insights for marketing leadership and cross-functional partners.
• Campaign Leadership: Manage and optimize medium- to large-scale campaigns, assets, communications, and programs to achieve OKRs and meet user needs.
• Product & Go-to-Market Strategy: Evaluate product improvements, define user lifecycle strategies, map critical user journeys, and develop product positioning, messaging, and go-to-market plans.
• Content & Brand Development: Create compelling marketing content, develop brand positioning, and iterate with cross-functional teams for final publication.
• Market Opportunity & Metrics: Validate market size and opportunities, define and track quantitative and qualitative product and business metrics.
• User Advocacy: Integrate user insights into product development and marketing strategies, advocate for in-product engagement and experience improvements.
• DEI & Inclusive Leadership: Foster a climate of belonging and psychological safety, encourage inclusive decision-making, mitigate biases, and act as a diversity change agent.

Impact You’ll Make

• Influence the quality, accuracy, timeliness, and volume of work as a go-to expert on core products, brand voice, and overall strategy.
• Translate market opportunities and user insights into actionable strategies that drive product adoption and business growth.
• Champion psychological safety and inclusive practices to strengthen team culture and drive innovation.
• Opportunity for leadership, innovation, and cross-functional collaboration, shaping how products are brought to market and experienced globally.

What You’ll Bring – Must-Have Qualifications

• Proven proficiency in product positioning and brand management.
• Strong understanding of consumer behavior.
• Experience in client/partner management and advisory roles.
• Ability to apply situational leadership effectively.
• Expertise in campaign management and developing marketing briefs.
• Deep industry knowledge relevant to the product landscape.
• Advanced data analysis and synthesis skills.
• Exceptional storytelling abilities to craft compelling narratives.
• Solid knowledge of go-to-market activities and strategies.

About Aquent Talent

• Connects top marketing, creative, and design talent with the world’s biggest brands.
• Benefits include subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.
• Equal-opportunity employer valuing diversity, inclusivity, and career growth for all.

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