Marketing Technology Operations Analyst

Overview

Senior Marketing Technology Operations Analyst

About the Organization

This role supports the marketing operations function for a Fortune 50 retail organization and one of the nation’s largest home improvement retailers.

Position Overview

The Senior Marketing Technology Operations Analyst serves as the Adobe Workfront subject matter expert within the Marketing Operations organization. This role partners with cross-functional marketing teams to design, implement, and optimize workflows that drive operational efficiency, improve campaign delivery, and enable marketing excellence at enterprise scale.

Key Responsibilities

Workfront Administration & Optimization (30%)

• Serve as primary Workfront expert, owning system configuration, workflow design, intake processes, and user administration
• Define and maintain enterprise standards for project templates, job roles, custom forms, and naming conventions to ensure consistency and scalability
• Conduct regular system audits to identify inefficiencies and opportunities for automation and process optimization
• Maintain system governance to ensure configurations remain clean and aligned with business requirements

Cross-Functional Partnership & Requirements Gathering (25%)

• Partner with Brand Marketing, Creative Services, Digital, Media, Product Marketing, and PMO to understand campaign processes and workflow requirements
• Conduct discovery sessions and translate business requirements into scalable technical solutions
• Facilitate alignment on campaign timelines, resource capacity planning, and deliverable expectations
• Partner with third-party software providers to influence platform roadmaps and ensure alignment with business needs

Reporting & Analytics (20%)

• Develop and automate custom dashboards and reports tracking campaign performance, SLAs, resource utilization, and capacity planning
• Leverage data insights to identify trends, bottlenecks, and opportunities for workflow optimization
• Create leadership-ready reporting that communicates complex findings in clear, actionable formats
• Monitor KPIs and proactively recommend data-driven process enhancements

System Integration & Technology Enablement (15%)

• Support integrations between Workfront and adjacent platforms including DAM (Aprimo), CMS, analytics tools, and AI solutions
• Ensure seamless data flow and process continuity across connected marketing technology systems
• Stay current on marketing technology trends, emerging capabilities, and industry best practices

Training & Support (10%)

• Develop and deliver training programs for new and existing users to drive platform adoption
• Create documentation, user guides, and self-service resources
• Lead new associate onboarding and provide responsive, solutions-oriented support

Required Qualifications

Experience

• 5+ years in marketing operations or marketing technology operations
• Proven expertise as Adobe Workfront administrator with hands-on configuration and reporting experience
• Track record of leading process implementations with measurable efficiency gains in enterprise environments

Technical Skills

• Advanced Workfront proficiency (custom forms, templates, dashboards, complex reporting)
• Strong understanding of marketing technology ecosystems including DAM platforms, workflow management, and campaign tools
• Experience with project management tools (Jira, Wrike, Confluence) valued
• Comfortable with data analysis and translating insights into business recommendations

Core Competencies

• Exceptional problem-solving with ability to navigate ambiguity and develop creative solutions
• Self-motivated with ability to lead projects independently with minimal direction
• Outstanding written and verbal communication skills for diverse audiences including senior leadership
• Strong project management orientation with attention to detail and commitment to quality outcomes
• Analytical mindset with passion for continuous improvement and operational excellence

Preferred

• Adobe Workfront certification
• Experience with Agile marketing methodologies
• Background in retail marketing operations or Fortune 500 environments
• Familiarity with AI-powered marketing tools

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**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.