Brand Insights Specialist
Overview
Placement Type:
Temporary
Salary:
$52.45-55.73 Hourly
Start Date:
10.20.2025
Aquent is partnering with a globally recognized technology leader dedicated to innovation and connecting people worldwide. This company is at the forefront of shaping the digital landscape, striving to make advanced technology accessible and impactful for everyone. As a pivotal member of their marketing team, you will be a key driver of customer-centricity, directly influencing brand differentiation and growth by translating deep customer understanding into actionable marketing strategies and compelling claims. Your insights will champion the customer’s voice within the organization, making a tangible impact on how products are developed and presented to millions.
**What You’ll Do**
In this dynamic role, you will lead the charge in understanding customer behavior, identifying emerging trends, and uncovering opportunities for brand and growth marketing. You will coordinate and analyze customer-focused research initiatives, transforming raw data into strategic recommendations that shape marketing decisions and programs. This position offers a unique opportunity to blend analytical rigor with creative storytelling, driving impactful results and fostering a climate of inclusive decision-making and psychological safety within the team. You will contribute significantly to the company’s success by ensuring marketing efforts are deeply rooted in customer needs and perceptions, influencing everything from product messaging to broader strategic communications.
Your responsibilities will include:
* Analyzing customer feedback from diverse sources (e.g., surveys, focus groups, online reviews, internal dashboards, and partner databases) to identify key trends, unmet needs, and uncover marketing opportunities.
* Leading the revitalization and management of the internal Voice of the Front Line program, ensuring customer feedback is collected, analyzed, and translated into actionable improvements.
* Designing and executing primary and secondary consumer research studies to understand brand and competitor perception, marketing impact, customer benefits, decision drivers, motivations, and pain points.
* Synthesizing qualitative research findings into compelling narratives and presentations for key stakeholders.
* Reporting insights on brand health metrics and trends, and mining relevant data for insights and claims, sharing findings with the marketing team and cross-functional partners.
* Strengthening reporting and visibility on brand creative impact and media mix to inform creative and messaging strategies.
* Integrating social media and call center listening and analytics into customer insights to optimize marketing campaigns and brand messaging.
* Collaborating with marketing teams to gather input on research needs and assist in generating go-to-market plans from research recommendations.
* Serving as the Subject Matter Expert on key brand metrics including Awareness & Considerations, Customer Satisfaction (CSAT), Net Promoter Score (NPS), and media impact.
* Providing thought leadership, developing points of view and standards for advertising, and aligning strategic efforts across broader marketing initiatives.
* Analyzing and deriving insights from data to uncover new marketing opportunities and audience insights.
* Partnering effectively with stakeholders to ensure content and campaigns for media and social channels are high-quality, reflect the brand’s voice, and represent its identity.
* Exercising sound judgment and taking swift action to uphold core values and codes of conduct, championing psychological safety and inclusive decision-making.
* Driving the development and implementation of pioneering marketing communications strategies to achieve media and public amplification.
* Developing external relationships with venues and suppliers/agencies, including contract negotiation, planning, activation, and speaker agents.
* Analyzing, tracking, and reporting on campaign/project Return on Investment (ROI) based on predetermined pipeline, revenue, and marketing qualified leads (MQL) metrics using customer relationship management (CRM) systems or other project management tools.
* Acting as a primary client point of contact for the management of medium-scale media planning and partnering with global media teams to scale strategies.
* Engaging and guiding media agencies to elevate their day-to-day work, prioritizing agency workflow as it pertains to media.
* Developing, implementing, and analyzing creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
* Assisting in developing a comprehensive internal and external promotion plan that maximizes awareness and generation before, during, and after each project, in collaboration with growth, content, and design teams.
* Fostering an inclusive environment by creating space for collaboration, acknowledging inclusive behavior, and acting as a diversity change agent.
**What You’ll Bring**
We are seeking a curious, highly analytical, and strategic thinker with a passion for understanding customer behavior and a proven track record of driving impactful results.
**Must-Haves:**
* Bachelor’s degree in Marketing, Business, or a related field.
* 4+ years of marketing research experience, including end-to-end customer research, research design, project management, and data analysis.
* Demonstrated experience synthesizing insights and connecting them to business strategies.
* Proven experience running both qualitative and quantitative insights projects.
* Ability to work independently and collaboratively in a fast-paced environment.
* Proficiency in data analysis & synthesis.
* Strong creativity and communication skills.
* Deep understanding of consumer behavior.
* Experience in driving growth initiatives.
* Skills in deal negotiation.
* Knowledge of influencer marketing.
* Proficiency in social media strategies.
* Understanding of Search Engine Optimization (SEO) principles.
* Experience with media planning and execution.
* Excellent project management skills.
* Familiarity with media placement strategies.
**Nice-to-Haves:**
* Master’s degree in a related field.
**About Aquent Talent:**
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
Client Description
As a Brand Insights Specialist, you will be a key driver of customer-centricity within GFiber marketing initiatives, contributing to brand differentiation and growth. This role will be responsible for coordinating and analyzing customer-focused research initiatives specifically designed to inform marketing decisions and programs, translating insights into actionable marketing recommendations and compelling customer-focused claims, and championing the customer voice within the organization. The ideal candidate is a curious, highly analytical and strategic thinker with a passion for understanding customer behavior, identifying and analyzing trends and a proven track record of driving impactful results.
Overview:
As a Brand Insights Specialist, you will be a key driver of customer-centricity within GFiber marketing initiatives, contributing to brand differentiation and growth. The ideal candidate is a curious, highly analytical and strategic thinker with a passion for understanding customer behavior, identifying and analyzing trends and a proven track record of driving impactful results.
Overall Responsibilities:
This role will be responsible for coordinating and analyzing customer-focused research initiatives specifically designed to inform marketing decisions and programs, translating insights into actionable marketing recommendations and compelling customer-focused claims, and championing the customer voice within the organization
Daily Responsibilities:
1. Analyze customer feedback from various sources (e.g., surveys, focus groups, online reviews, internal dashboards and partner databases) to identify key trends and unmet needs and uncover brand and growth marketing opportunities.
2. Lead the revitalization and management of the internal Voice of the Front Line Workers
As a Brand Insights Specialist, you design and maintain a favorable public image by building brand and product recognition through marketing campaigns including social media, channel marketing, or projects. You demonstrate working knowledge of marketing channels, campaigns, and projects, and an understanding of related areas of the organization including understanding of process impacts and upstream/downstream processes and functions to develop and bring marketing strategies to life. You hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.
Responsibilities include:
– Design and execute primary and secondary consumer research studies to understand GFIber and competitor brand and product perception, impact of marketing, customer benefits and needs, decision drivers and motivations, and pain points
– Analyze customer feedback from various sources (e.g., surveys, focus groups, online reviews, internal dashboards and partner databases) to identify key trends and unmet needs and uncover brand and growth marketing opportunities.
– Lead the revitalization and management of the internal Voice of the Front Line program, ensuring that customer feedback is collected, analyzed, and translated into actionable improvements.
– Synthesize qualitative research findings into compelling narratives and presentations for key stakeholders.
– Report insights on brand health metrics and trends, as well as mine key awards dashboards for insights and claims, sharing out to the Brand marketing team and key XFN partners
Harden reporting & visibility on brand creative impact & media mix to inform brand creative and messaging strategies.
– Integrate social media and call center listening and analytics into customer insights to optimize marketing campaigns and brand messaging.
– Collaborate with marketing teams to get input on research needs and help generate GTM plans from research recommendations
Serve as the Subject Matter Expert on key Brand metrics including Awareness & Considerations, CSAT, NPS, Brand media impact and partner insights and claims (eg Ookla, JD Power, Sand Cherry)
– Provide thought leadership, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
– Analyze and derive insights from data to uncover new marketing opportunities and audience insights.
– Partner effectively with stakeholders to ensure content and campaigns created for us media and social channels are high-quality, reflect our voice, and represent the our brand.
– Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one’s own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
– Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
– Develop external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
– Analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with one or more sales teams to make sure all campaigns are followed through to maximize the impact of each campaign/project.
– Act as a primary client point of contact for management of medium-scale media planning across and partner with global media teams to ensure strategies are scaled.
– Engage and drive one or few media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
– Develop, implement, and analyze creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
– Help develop a comprehensive internal and external promotion plan with minimal guidance that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
– Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
4 years of marketing research experience, e.g. end-to-end customer research, including: research design, project management and data analysis
Experience synthesizing insights and connecting them to business strategies.
Experience running both qualitative and quantitative insights projects.
Ability to work independently and collaboratively in a fast-paced environment.
Minimum role qualification requires proficiency in:
– Data analysis & synthesis
– Creativity
– Communication skills
– Consumer behavior
– Growth
– Deal negotiation
– Influencer marketing
– Social media
– Search engine optimization (SEO)
– Media
– Project management skills
– Media placementAs a Brand Insights Specialist, you will be a key driver of customer-centricity within GFiber marketing initiatives, contributing to brand differentiation and growth. This role will be responsible for coordinating and analyzing customer-focused research initiatives specifically designed to inform marketing decisions and programs, translating insights into actionable marketing recommendations and compelling customer-focused claims, and championing the customer voice within the organization. The ideal candidate is a curious, highly analytical and strategic thinker with a passion for understanding customer behavior, identifying and analyzing trends and a proven track record of driving impactful results.
Overview:
As a Brand Insights Specialist, you will be a key driver of customer-centricity within GFiber marketing initiatives, contributing to brand differentiation and growth. The ideal candidate is a curious, highly analytical and strategic thinker with a passion for understanding customer behavior, identifying and analyzing trends and a proven track record of driving impactful results.
Overall Responsibilities:
This role will be responsible for coordinating and analyzing customer-focused research initiatives specifically designed to inform marketing decisions and programs, translating insights into actionable marketing recommendations and compelling customer-focused claims, and championing the customer voice within the organization
Daily Responsibilities:
1. Analyze customer feedback from various sources (e.g., surveys, focus groups, online reviews, internal dashboards and partner databases) to identify key trends and unmet needs and uncover brand and growth marketing opportunities.
2. Lead the revitalization and management of the internal Voice of the Front Line Workers
As a Brand Insights Specialist, you design and maintain a favorable public image by building brand and product recognition through marketing campaigns including social media, channel marketing, or projects. You demonstrate working knowledge of marketing channels, campaigns, and projects, and an understanding of related areas of the organization including understanding of process impacts and upstream/downstream processes and functions to develop and bring marketing strategies to life. You hold self and team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings, etc.
Responsibilities include:
– Design and execute primary and secondary consumer research studies to understand GFIber and competitor brand and product perception, impact of marketing, customer benefits and needs, decision drivers and motivations, and pain points
– Analyze customer feedback from various sources (e.g., surveys, focus groups, online reviews, internal dashboards and partner databases) to identify key trends and unmet needs and uncover brand and growth marketing opportunities.
– Lead the revitalization and management of the internal Voice of the Front Line program, ensuring that customer feedback is collected, analyzed, and translated into actionable improvements.
– Synthesize qualitative research findings into compelling narratives and presentations for key stakeholders.
– Report insights on brand health metrics and trends, as well as mine key awards dashboards for insights and claims, sharing out to the Brand marketing team and key XFN partners
Harden reporting & visibility on brand creative impact & media mix to inform brand creative and messaging strategies.
– Integrate social media and call center listening and analytics into customer insights to optimize marketing campaigns and brand messaging.
– Collaborate with marketing teams to get input on research needs and help generate GTM plans from research recommendations
Serve as the Subject Matter Expert on key Brand metrics including Awareness & Considerations, CSAT, NPS, Brand media impact and partner insights and claims (eg Ookla, JD Power, Sand Cherry)
– Provide thought leadership, developing points of view and standards for advertising and aligning strategic efforts and priorities amongst broader marketing efforts across the company and globally.
– Analyze and derive insights from data to uncover new marketing opportunities and audience insights.
– Partner effectively with stakeholders to ensure content and campaigns created for us media and social channels are high-quality, reflect our voice, and represent the our brand.
– Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one’s own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
– Drive development and implementation of pioneering marketing communications strategy to drive media and public amplification across all marketing communications.
– Develop external relationships with venues and suppliers/agencies, including registration agencies or livestream platforms, contract negotiation, spatial and audiovisual (AV) planning, activation, swag, food and beverage, virtual suppliers/agencies, mailer gifting, and speaker agents.
– Analyze, track, and report on campaign/project ROI based on predetermined pipeline, revenue, and MQL metrics using customer relationship management (CRM) system or other project management system. Track the ROI effectiveness of each activity (e.g., drives generated, deals influenced, deals closed, cost per drive). Work closely with one or more sales teams to make sure all campaigns are followed through to maximize the impact of each campaign/project.
– Act as a primary client point of contact for management of medium-scale media planning across and partner with global media teams to ensure strategies are scaled.
– Engage and drive one or few media agencies to elevate their day-to-day work, prioritizing agency workflow as pertains to media.
– Develop, implement, and analyze creative social media content, social selling programs, employee and leadership activation, and measurement strategies.
– Help develop a comprehensive internal and external promotion plan with minimal guidance that maximizes the awareness and drive generation before, during, and after each project in collaboration with growth, content, and design teams, and using digital tools.
– Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Master’s degree preferred.
4 years of marketing research experience, e.g. end-to-end customer research, including: research design, project management and data analysis
Experience synthesizing insights and connecting them to business strategies.
Experience running both qualitative and quantitative insights projects.
Ability to work independently and collaboratively in a fast-paced environment.
Minimum role qualification requires proficiency in:
– Data analysis & synthesis
– Creativity
– Communication skills
– Consumer behavior
– Growth
– Deal negotiation
– Influencer marketing
– Social media
– Search engine optimization (SEO)
– Media
– Project management skills
– Media placement