Art Director - Retail/In-store design

Overview

This is a hybrid role- 3 days on-site in Santa Clara County and 2 days remote.

Key Responsibilities

Concept & Photo Art Direction

Creative Strategy: Generate high-fidelity sketches, storyboards, and mood boards to set the visual north star for retail campaigns.

Photoshoot Leadership: Lead art direction for photoshoots, including new store openings and global creative assets.

This includes the full lifecycle:

Pre-Production: Defining shot lists and wardrobe, casting talent, and selecting photographers whose style aligns with the brand.

On-Set Direction: Providing real-time creative guidance to photographers, stylists, and talent to capture the brand’s “look and feel.”

Post-Production: Directing the edit, providing meticulous retouching notes, and reviewing color/print proofs to ensure final quality.

Stakeholder Management: Present complex creative strategies to leadership, securing buy-in for bold, innovative visual directions.

Agency Direction & Execution

Agency Collaboration: Serve as the creative point of contact for external partners (Motion, Print, and Production), providing clear, actionable guidance to ensure work aligns with our quality standards.

Cross-Functional Partnership: Partner with internal Photography and Studio teams to ensure design systems are modular and adaptable across diverse retail surfaces.

Technical Oversight: Collaborate with Producers and Production teams to solve execution challenges, ensuring the creative vision is never lost in translation from screen to store.

Brand Stewardship

Visual Evolution: Play a lead role in redefining the in-store “visual center,” ensuring the brand look and feel stays modern and aspirational.

Guideline Development: Create and maintain comprehensive creative toolkits for retail channels to ensure global consistency in storytelling.

Quality Control: Ensure every asset—whether static, motion, or environmental—aligns with the overarching brand strategy and approach to customer experience.