Marketing Insights Manager

Overview

Join a global leader empowering the next generation of storytellers! As a Marketing Insights Manager, you will be a key player in shaping the future of the creator economy. Your insights will directly influence strategic decisions, product marketing, and creator-focused campaigns, making a tangible impact on the landscape of online content creation. Partnering with Aquent, you’ll have the opportunity to contribute to a dynamic and innovative environment at the forefront of digital media.
This role offers a unique opportunity to leverage your expertise in market research and data analysis to drive meaningful change. You’ll collaborate with cross-functional teams, providing data-driven insights that inform critical business decisions. Your work will directly impact the way creators connect with their audiences, shaping the future of online storytelling.

Responsibilities:

• Develop and execute multi-country quantitative and qualitative research projects, from inception to completion.
• Design and implement qualitative and quantitative research instruments (e.g., surveys, focus groups, interviews).
• Synthesize research findings into compelling narratives for executive audiences, influencing strategic decision-making.
• Collaborate with cross-functional stakeholders to define research objectives, methodologies, and success metrics.
• Analyze market and industry trends to identify opportunities and inform marketing strategies.
• Provide data-driven insights and recommendations to support business case development.
• Drive data-oriented analysis, develop metrics, and synthesize information to influence business decisions.
• Respond to ad-hoc data and research requests, providing technical support and analysis to senior leaders.
• Evaluate new market and product opportunities to drive cross-functional initiatives.

Must-Have Qualifications:

• Min. 8 years of client-side insights and marketing research experience, within a B2C environment.
• Familiarity with the creator economy and online content creation platforms.
• Proven experience in executing multi-country research projects.
• Expertise in crafting qualitative and quantitative research instruments.
• Strong ability to develop compelling research narratives for executive audiences.
• Excellent working knowledge of research design and methods (IDIs, focus groups, surveys, statistical analyses).
• Proficiency in statistical analysis, storytelling, marketing analysis, data judgment, technical acumen, project management, dashboarding, presentation, and consultative skills.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.