Social Media Strategist

Overview

We are seeking a Senior Social Strategist to drive repeatable, breakthrough social constructs that can scale across brand and retail campaigns. In this role, the individual will take the lead in planning, developing, executing and optimizing compelling social media campaigns for brand and retail campaigns. Our ideal candidate possesses a high bar for global brand development, social strategy, and qualitative and quantitative measurement tools. They also have a strong pulse on social media landscapes, including digital video, GenAI and innovative content themes. They will work across various social media platforms, including Instagram, TikTok, YouTube, and Snap, driving long-term strategy and creating engaging content that drives brand and business results. They are customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable both independently leading content strategy and working in close partnership with internal and external team members with a lens toward innovation, scale, and efficiency. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns.

The ideal candidate will have a mix of marketing, editorial, retail, relationship management and organizational skills. This individual will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously, make smart decisions, and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will constantly strive to create innovative, bar-raising content, inclusive campaign work, social-first organic, engagement & UGC content, influencer programs and multicultural initiatives. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders, and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as brand and retail goals.

Key job responsibilities:

1. Own strategy and content production for brand and retail social campaigns across Meta, TikTok, Snap, and YouTube.
2. Develop creative briefs that inspire breakthrough ideas that our creative teams help bring to life across key SMAs.
3. Project manage social content production campaigns, including managing external agencies, partners, and cross-functional teams.
4. Own social marketing metrics, goals, and KPIs to measure and track business results to the leadership team and broader organization.
5. Strategically support business and contract negotiations.
6. Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media, and analytics teams to scale brand campaigns.
7. Research and identify innovative opportunities within new and existing social platforms, production models, and formats to drive efficiencies in reaching existing and new customers.
8. Stay continuously informed about audience trends, infusing the brand social space with innovative ideas and content.

Qualifications

• BA or BS in relevant discipline.
• 7-10 years of relevant experience in social media.
• Advanced knowledge of social media platforms, scheduling software, and extracting metrics.
• A genuine passion for engaging diverse and culture-driving audiences, particularly with a focus on the Gen Z demographic.
• Excellent communication and collaboration skills, allowing the individual to work effectively with multiple stakeholders across various teams.
• Excellent analytical skills, including experience monitoring and analyzing social media metrics to optimize campaigns.
• Skilled writer with excellent communication skills, strong project management skills, and an eye for details and creative.
• Experience using data and metrics to drive improvements.
• Experience defining marketing strategy and executional excellence.
• Experience driving direction and alignment with cross-functional teams.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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