Marketing Data Analyst

Overview

*This is a hybrid role seeking authorized, local candidates who can work in the office in Calgary, AB, Monday through Thursday, with Fridays at home.**

Our large e-commerce client seeks a Marketing Data Analyst to make a tangible impact on their marketing strategies. This is your opportunity to dive deep into marketing performance, uncover actionable insights, and empower data-driven decisions that shape the customer journey and maximize ROI. Partnering with a dynamic growth marketing team, you’ll be instrumental in building the tools and dashboards that drive success.

What You Will Do

• Develop and maintain automated dashboards and reporting mechanisms that provide real-time visibility into marketing performance.
• Integrate data from various sources into a comprehensive dashboard, enabling analysis of marketing program metrics and identification of optimization opportunities.
• Contribute to the development and refinement of marketing attribution models, accurately measuring the impact of marketing activities across different channels.
• Ensure data accuracy and consistency across all reporting tools, maintaining the integrity of insights.
• Create clear documentation and user guides for reporting tools and dashboards, empowering teams to leverage data effectively.
• Contribute to the development and implementation of streamlined data collection processes and automation solutions, enhancing workflow efficiency.

Must-Have Qualifications:

• 3+ years of experience in marketing data reporting, analytics, or similar roles, demonstrating a proven track record of success.
• Proficiency in data visualization tools such as Looker Studio, Tableau, Power BI, or similar platforms, enabling you to transform data into compelling visuals.
• Strong knowledge of Excel and other data management tools, ensuring efficient data handling and manipulation.
• Exceptional problem-solving skills and a proactive approach to identifying and implementing solutions.
• Excellent communication and training skills, enabling effective collaboration and knowledge sharing.
• Strong analytical skills with the ability to translate data into actionable insights, driving data-informed decisions.
• Detail-oriented with a strong focus on accuracy, ensuring the reliability and integrity of data analysis.
• Ability to work independently and manage multiple tasks effectively, demonstrating strong organizational and time management skills.
• Proactive in identifying opportunities for improving data reporting processes, driving continuous improvement and innovation.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.