Customer Lifecycle Marketing Strategist

Overview

Are you a seasoned Lifecycle Marketing Strategist with a passion for driving growth in consumer subscription services? Partner with a leading global innovator through Aquent and make a real impact on how customers engage with their subscription services. This is your chance to shape the customer journey, optimize engagement strategies, and contribute to the success of a cutting-edge subscription platform.
As a Lifecycle Marketing Strategist, you’ll collaborate with diverse teams, including engineering, product, operations, data analytics, design, and business. Your focus will be on crafting innovative programs that connect with customers in a privacy-conscious manner, enhancing their subscription experience and maximizing engagement.

What You’ll Do:

• Develop and refine engagement and retention strategies, leveraging A/B testing and data-driven insights to optimize program performance.
• Build strong cross-functional relationships and collaborative plans to improve key performance metrics, emphasizing experimentation and optimization.
• Partner with international teams across various time zones, including business, product, engineering, analytics, and design.
• Establish a continuous improvement process, analyzing results and integrating insights back into program plans.
• Define customer journeys, value propositions, and educational messaging that resonates with the target audience.
• Create and maintain operational briefs to ensure seamless campaign execution.

Must-Haves:

• 5-7 years of experience leading lifecycle marketing programs, preferably for a consumer subscription business with a proven track record of achieving growth goals in user engagement and retention.
• Experience testing and optimizing marketing channels, including push notifications, email, and in-app messaging tactics.
• Strong project management skills and meticulous attention to detail.
• Deep understanding of A/B testing and data-driven optimization marketing.
• Proven ability to meet deadlines and build consensus while managing multiple projects and priorities.
• Analytical problem-solving skills and a history of developing and optimizing marketing strategies and programs that drive customer engagement and retention.
• Bachelor’s degree.

Nice-to-Haves:

• Comprehensive understanding of integrating product, design, business, marketing, engineering, and stakeholder teams to define program goals, strategy, and execution.
• Excellent presentation, written, and verbal communication skills, with the ability to articulate a strong point of view to both senior executives and individual contributors.
• Exceptional relationship-building and interpersonal skills, fostering strong working partnerships.
• Ability to thrive in a collaborative, fast-paced environment, with experience working on complex, international, large-scale, time-sensitive projects.
• Outstanding cross-functional teamwork skills and the ability to collaborate closely with other teams to solve problems and implement successful programs.

The target hiring compensation range for this role is $67.63 to $75.14. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.