Program Manager - Omni-Channel Content Marketing

Overview

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Join a dynamic retail leader as a Program Manager where you’ll orchestrate game-changing omni-channel content marketing programs that drive customer engagement and business growth. This is your opportunity to shape how millions of customers experience a beloved Canadian brand across every touchpoint.

What Makes This Role Exciting

As our Program Manager, you’ll be the strategic architect behind integrated content experiences that seamlessly connect digital and physical customer journeys. You’ll work at the intersection of creativity and data, transforming marketing objectives into compelling stories that resonate across all channels.

Your Impact:

• Drive Innovation: Lead cutting-edge omni-channel content strategies with a “create once, publish everywhere” philosophy that maximizes efficiency and consistency
• Shape Customer Journeys: Collaborate with diverse teams across eCommerce, digital marketing, brand marketing, and in-store experiences to create cohesive customer experiences
• Influence at Scale: Present campaign insights and creative strategies to executive leadership, directly impacting company-wide marketing initiatives
• Lead Creative Excellence: Champion bold, data-driven creative solutions from concept to market launch across all marketing channels

Your Key Responsibilities

Strategic Leadership:

• Translate complex marketing objectives into results-driven, inspiring omni-channel content that prioritizes customer storytelling
• Establish and manage comprehensive project timelines while keeping stakeholders informed and aligned
• Measure and analyze creative performance, providing actionable insights to executive teams

Cross-Functional Collaboration:

• Partner with creative and production teams to execute innovative strategies across paid and organic channels
• Manage internal client relationships, evaluating requirements and identifying strategic content opportunities
• Lead creative presentation meetings, building consensus and advocating for exceptional creative work

Project Excellence:

• Develop detailed omni-channel briefs and resource requirements for both internal teams and external partners
• Create comprehensive project plans and budgets that deliver content meeting channel specifications and creative standards
• Collaborate closely with content producers on original video and photography solutions

What You Bring to the Table

Education & Experience:

• University degree in business, commerce, marketing, or related field
• 5+ years of proven success in account management or creative project management within agency or in-house creative environments
• Demonstrated experience managing integrated programs across digital and traditional marketing channels
• Deep understanding of paid media best practices and creative execution strategies

Technical Excellence:

• Expertise in Microsoft Office suite, project management tools, and workflow systems
• Experience with Wrike project management platform (strong asset)
• Track record of successfully leading both small-scale and large-scale creative programs across all media channels

Leadership Qualities:

• Visionary & Bold: Creative courage to navigate change and ambiguity while making strategic moves in the evolving retail landscape
• Results-Driven: Action-oriented approach with comfort in calculated risk-taking to better serve customers and business objectives
• Analytical Mindset: Outcome-focused critical thinking with strong analytical and visualization skills for continuous improvement
• Relationship Builder: Superior influencing skills and collaborative approach to building relationships across diverse stakeholder groups
• Inclusive Leadership: Proven ability to build, develop, and lead teams that anticipate disruption while delivering consistent high performance

Standout Candidates

We’re particularly interested in professionals with:

• Agency Experience: Background working in advertising agencies with account management expertise
• Retail Industry Knowledge: Understanding of retail marketing dynamics and customer behavior
• Omni-Channel Expertise: Proven success in creating seamless experiences across digital and physical touchpoints

Why This Opportunity

This role offers the unique opportunity to drive meaningful impact at one of Canada’s most recognizable retail brands. You’ll work with cutting-edge marketing technologies and collaborate with industry-leading creative professionals while having direct influence on strategies that reach millions of customers nationwide.

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Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! 
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.