Digital Marketing Analyst

Overview

We are seeking a detail-oriented and data-driven Marketing Analyst (Digital) to monitor, analyze, and optimize our digital properties, enhancing user experience, driving engagement, and supporting business goals for improved conversions and revenue. This role requires a strong understanding of web analytics tools and the ability to collaborate with partner teams to drive business outcomes. This hybrid role is based in our Naperville, IL office (generally T-Th in office, M&F remote), which is integral to our company culture.

Responsibilities include:

• Collecting, analyzing, and interpreting data on website performance metrics, user journeys, and online behavior to understand the conversion funnel, identify drop-off points, and develop improvement opportunities.
• Developing and maintaining dashboards and reports to track KPIs on website performance and user engagement.
• Designing, executing, and evaluating A/B and multivariate tests to provide actionable insights and strategic recommendations.
• Partnering with Digital Marketing, IT, and Product teams to support web analytics needs.
• Translating complex data into clear, compelling stories and presenting recommendations to stakeholders.

Qualifications:

• 2+ years of experience with web analytics platforms (GA4, Full Story, Adobe Analytics) and data visualization tools (Looker, Power BI, Tableau).
• Knowledge of Google Tag Manager and basic HTML/JavaScript for tag implementation.
• Excellent analytical, critical thinking, problem-solving, teamwork, and communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Self-motivated, with the ability to work independently and manage multiple projects.
• Experience with SQL, Snowflake, and/or Python for data extraction and analysis is a plus.
• Understanding of SEO, SEM, digital marketing principles, and familiarity with marketing automation platforms.
• Financial service or subscription service industry experience is a plus.
• Bachelor’s degree in Marketing, Analytics, Computer Science, Data Science, or a related field (or equivalent work experience).
• Google Analytics certification preferred.

Compensation and Benefits: The base pay range for this position is $69,800 – $103,400 USD annually, with specific pay dependent on qualifications, experience, education, and skill set. Compensation may also include an annual performance-based bonus, sales incentive plan, or commission target. We offer a compelling total rewards package including comprehensive health coverage (medical, dental, vision, short-term and long-term disability), a 401(k) plan with 4% company match, generous paid time off, education assistance, FSA/HSA options, and employee wellness resources. We foster a vibrant company culture with monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs).

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