Marketing Director - Brand & Product

Overview

Marketing Director – Brand & Product

�� Job Title: Director, Brand & Product Marketing

�� Location: Columbia, MD | Downtown Chicago, IL | Minneapolis, MN (On-site M–Th, WFH Fridays)

�� Compensation: $155,000–$165,000+ (commensurate with experience), bonus potential based on personal and company performance up to 25% of base. Additional 20% for long term investment bonus.

Are you a product marketing powerhouse with deep GTM experience and a strategic mindset? Do you bring a strong command of data, brand storytelling, and cross-channel campaign execution for recognizable CPG or product-driven brands (no retail, no shelf-product)? If you’re an organized, analytically-driven leader who thrives in high-growth environments—this role is for you.

We’re looking for a Director of Brand & Product Marketing to lead the strategic direction and execution of integrated marketing initiatives across a portfolio of mission-driven offerings. You’ll balance brand equity with product performance—defining and launching campaigns that connect, convert, and scale.

�� What You’ll Own

�� Go-to-Market Leadership

• Own and drive GTM strategy for new and existing products—translating market insights and positioning into actionable launch plans.
• Craft compelling product narratives and customer messaging tailored by segment, channel, and buyer stage.
• Partner with product and commercial teams to align positioning with market opportunity and differentiation.

�� Brand Strategy & Activation

• Shape and elevate brand identity across all touchpoints to increase awareness, trust, and long-term value.
• Lead cross-functional efforts to ensure consistent brand integration in product marketing and demand campaigns.
• Build bold brand campaigns that resonate emotionally and perform measurably.

�� Data-Driven Marketing & Campaign Management

• Use data and performance insights to guide strategic decision-making across campaign planning, segmentation, and creative optimization.
• Develop full-funnel digital and integrated marketing plans—including content, programmatic, influencer, and partner channels.
• Collaborate with analytics teams to track ROI, KPIs, and continuously optimize spend and performance.

�� Cross-Functional Leadership

• Serve as a critical connector across product, creative, analytics, and channel execution teams.
• Manage multiple concurrent projects with precision—ensuring timelines, budgets, and goals are met.
• Communicate clearly and persuasively across stakeholders, from executive leadership to working teams.

�� What You Bring

Experience & Background

• 10+ years of progressive experience in marketing, including both brand and product marketing roles.
• Ideally someone who managed non-retail products—service, e-commerce or online presence.
• Proven success with GTM and campaign strategy for known product or CPG brands—agency or in-house.
• Background in digital-first environments; understands traditional and modern marketing channels.
• Experience managing large budgets and understanding financial levers of campaign success.
• Experience managing $50ML + budget.
• Bachelor’s degree required; Master’s in Marketing or Business preferred.

Skills & Traits

• Strategic thinker who combines creativity with analytical rigor.
• Skilled data storyteller—able to distill insights into action.
• Excellent communicator and project manager with a bias toward execution.
• Highly collaborative, adaptable, and organized in fast-moving environments.
• Comfortable with ambiguity and energized by change.

�� Why This Role?

• Shape high-visibility brand and product campaigns that impact lives.
• Work with a forward-thinking, high-performance team that values creativity, accountability, and innovation.
• Be part of a mission-driven company with the scale to make a difference and the agility to try new things.

�� Location Requirement: Must reside within 50 miles of one of our core offices: Columbia, MD | Chicago, IL | Minneapolis, MN

�� Work Model: Hybrid (4 days in-office, Fridays remote)

If you’re a strategic marketing leader ready to elevate your impact—we’d love to connect. Apply now and help redefine what’s possible in modern brand and product marketing.

�� Why Join Us?

This is your chance to shape the future of marketing in higher education! As a key member of our team, you’ll lead exciting, high-impact initiatives that make a real difference in people’s lives.Work in a collaborative environment that values your ideas and creativity.Push the boundaries of what’s possible in marketing by blending data-driven strategies with innovative tactics.

�� Additional Details�� Requirements:Must reside within a 50-mile radius of one of our core locations: Columbia, MD | Downtown Chicago, IL | Minneapolis, MN | Chandler, AZ. Willingness to work 4 days in-office as part of a hybrid model.

��️ Preferred Qualifications:Experience with influencer marketing, including acquisition and campaign management.Familiarity with higher education marketing or a related industry (a bonus but not required).Knowledge of tools like Salesforce, HubSpot, Google Analytics, or Asana.

�� What We OfferCompetitive salary with benefits.

If you’re ready to elevate your career and redefine marketing in higher education, we’d love to hear from you! �� Apply today and help us shape the future of learning. ��✨