SEO Advisor

Overview

We are seeking a highly skilled and experienced freelace SEO Advisor / Expert to help us build and implement a robust, scalable organic search program. This is a project-based role ideal for an professional who thrives on strategic development and empowering teams through knowledge transfer.

Responsibilities:

• Conduct a comprehensive audit of our current organic search presence (branded and unbranded queries) to identify strengths, weaknesses, and opportunities for improvement.
• Develop and document a clear organic search strategy, including in-depth keyword research, topic clustering, and search intent mapping aligned with our Ideal Customer Profile (ICP) and product focus.
• Collaborate with our content marketing team to inform and influence the content calendar, providing guidance on content creation, structuring, and impact measurement.
• Advise on AI search readiness (e.g., AI Overviews, Google SGE, ChatGPT) and lead experimentation to optimize our visibility in these emerging environments.
• Create intuitive internal documentation and/or dashboards to enable our team to independently manage and monitor SEO performance going forward.
• Provide ongoing async support and consultation to our content, growth, and web teams as needed.

Required Skills & Experience:

• Proven expertise in traditional SEO methodologies and best practices.
• Expert in current SEO and AI search trends.
• Demonstrable experience optimizing for AI visibility (AI Overviews, ChatGPT, etc.).
• Proficiency with SEMRush, Google Search Console (GSC), and Google Analytics (GA).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and documentation skills.
• Ability to work autonomously and drive projects from conception to completion.
• Experience with newer SEO tools like Search Atlas a plus.

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