Building a scalable and reliable creative workforce for Chewy.
Challenge
Working with animals brings unique challenges, but Chewy's photography studios are up for the task, capturing engaging, pet-focused content that's central to the brand. The studio's workload, however, can be unpredictable. Some weeks require long, intense hours, while others are relatively quiet.
This variability was a challenge for Chewy, especially around high-demand periods, which required a roster of specialized creative professionals who could be called upon at any time for scheduled shoots. Ensuring consistency in talent availability while maintaining compliance and streamlined onboarding was essential for the studio's operational success and its ability to keep delivering high-quality, on-brand content.
Solution
Aquent Talent delivered a tailored staffing solution to support the unique needs of Chewy's photo studio operations. This solution enabled the photography studios to maintain a scalable, flexible workforce and adjust talent levels smoothly in response to seasonal peaks and shifting project demands. We managed both recruitment and payroll, ensuring that Chewy's roster of creative and technical freelancers remained compliant, seamlessly onboarded, and readily available when needed.
Results
By leveraging Aquent Talent's expertise, Chewy maintains a consistently reliable, compliant workforce that meets the photo studio's demands for seasonal scalability and creative excellence. In addition to sourcing specialized talent, including Photographers, Video Editors, Production Assistants, Stylists, and even Pet Wranglers, we handle payroll and benefits administration, ensuring talent receive timely, predictable pay. Furthermore, our dedicated Talent Care Team offers personalized assistance, providing freelancers with dedicated resources and support. This has created a positive work experience and incentivized talent to be readily available for future projects.
The partnership also simplified Chewy's staffing and compliance challenges. As Chewy's Employer of Record (EOR), we consolidated invoicing, onboarding, and talent care, while our comprehensive management of compliance and employee classification has minimized legal risk to their business.
Ultimately, this has resulted in a smoother, more efficient workflow for Chewy's photo studio, enabling the brand to consistently produce engaging content on time. Our partnership has created more operational flexibility and reduced administrative burdens, allowing the studio to scale quickly and efficiently to meet consumer demand while enhancing the company's brand presence.
