Scaling talent acquisition for a global gaming powerhouse.
Challenge
In the heart of Vancouver's bustling gaming scene, Microsoft's The Coalition, creators of the legendary Gears of War franchise, found themselves in a talent tug-of-war. The studio's need for top-tier, specialized gaming talent was pressing. However, their commitment to an on-site workforce in Vancouver, combined with the demand for niche skills, narrowed their playing field considerably. Even in a city teeming with game developers, finding the perfect fit for The Coalition's ambitious projects was proving to be an epic quest. To add another layer of complexity, Microsoft's 18-month contractor cycle meant a constant churn of talent. The challenge was clear: how could The Coalition build and maintain a world-class team in the face of such fierce competition and operational constraints?
Solution
Enter Aquent Talent, not just another staffing agency but a strategic partner ready to level up The Coalition's game. Understanding the unique complexities of the gaming industry and The Coalition's specific needs, we deployed a multi-pronged strategy:
- Gaming industry expertise: A team of recruiters, well-versed in the language of gaming and the intricacies of AAA development, embarked on a quest to find the hidden gems—those highly skilled individuals who could seamlessly integrate into The Coalition's demanding environment.
- Worldwide talent search: Recognizing that talent knows no borders, we extended our search beyond Vancouver, tapping into our global network of gaming professionals. Navigating the labyrinth of international regulations and visa sponsorships, we ensured The Coalition had access to the best talent, no matter where they resided.
- Managing contractor cycles: To ensure a consistent flow of talent despite Microsoft's contractor cycle, we became experts at managing transitions. This ensured a steady stream of new recruits while also creating pathways for valued contractors to return after their mandatory break, minimizing disruption and maximizing continuity.
- Full talent lifecycle support: Our commitment didn't end with the placement. From onboarding to payroll and benefits management to offboarding, we provided comprehensive support, allowing The Coalition to focus on what they do best—creating immersive gaming experiences.
Results
Aquent's strategic partnership didn't just ease The Coalition's talent challenges; it fueled a transformation. Our global reach proved invaluable, bringing in highly skilled professionals for niche roles that were once nearly impossible to fill locally. And, by helping The Coalition manage Microsoft's 18-month contractor cycle, we ensured a seamless workforce transition.
Nearly 40 new hires, each hand-picked for their exceptional skills in areas like software testing, 3D art, and level design, joined The Coalition's ranks. This influx of top-tier talent empowered the studio to maintain the high standards synonymous with the Gears of War franchise.
The results were undeniable: Ambitious Gears of War projects continued to roll out, impressing fans and critics alike. The Coalition maintained a lean, agile workforce, accessing specialized skills precisely when needed. Most importantly, The Coalition was free to focus on its core mission: creating groundbreaking gaming experiences that transport players to another world.
