Program Manager Non Tech

Overview

Join a leading technology company as a key driver of their digital marketing success. As a Program Manager, you will be instrumental in shaping how customers experience the brand and engage with its products and services. Your expertise in data strategy, analytics, and marketing technology will empower data-driven decisions, optimize customer journeys, and contribute to the growth of the business.

As a Program Manager within the Commercial Digital Experiences team, you will be a vital part of a dynamic, digitally focused B2B marketing group. You’ll lead high-impact data projects, collaborate with cross-functional teams, and champion data-driven decision-making across the organization. This role offers a unique opportunity to leverage your analytical skills and marketing expertise to make a tangible impact on a global scale.

Responsibilities:

• Spearhead data initiatives aligned with the team’s roadmap, overseeing project management, data architecture, and cross-functional collaboration.
• Manage and prioritize incoming data requests from marketers, working closely with product managers, privacy, legal, and engineering teams to ensure compliant data sharing.
• Champion data handling practices that adhere to industry regulations and privacy standards.
• Collaborate with analytics and marketing teams to evaluate and implement cutting-edge tools that enhance data capabilities.
• Partner with data science teams to develop models and methodologies that support marketing objectives.
• Develop a comprehensive understanding of the business and data landscape to ensure accurate and relevant data usage.
• Recommend and implement reusable, self-service analytics solutions for increased efficiency and business impact.
• Transform complex data insights into clear, compelling narratives and visualizations for executive audiences.
• Develop and operationalize digital engagement scoring models to support Account-Based Marketing (ABM) strategies.
• Own annual forecasting, performance tracking, and executive reporting, delivering actionable insights that inform strategy and drive accountability.
• Lead and participate in pilot programs exploring innovative approaches to data, insights, and customer engagement.
• Serve as a subject matter expert on customer and business insights.

Must-Have Qualifications:

• Bachelor’s degree in a quantitative or business field (e.g., Statistics, Data Science, Engineering, Economics) and 4+ years in analytics, BI, or data science
• OR Master’s degree and 2+ years of experience
• OR equivalent experience.
• 3–4 years of hands-on digital marketing experience in a B2B environment.
• Proven ability to balance strategic thinking with detailed execution.
• 8+ years of experience in data strategy and governance.
• 8+ years of experience in predictive analytics and scoring.
• 7+ years of experience in customer journey analytics.

Nice-to-Have Qualifications:

• 4+ years in data architecture, modeling, governance, and SQL.
• 2+ years in marketing analytics, segmentation, CDP management, and project leadership.
• 2+ years working with marketing tech platforms.
• 5+ years of B2B digital marketing experience.

The target hiring compensation range for this role is $64.89 to $72.11 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.