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#199613

Marketing Communications Specialist

Austin, TX (onsite)
Date:

Overview

Placement Type:

Temporary

Salary:

$25.91 to $28.79 an hour

Start Date:

02.24.2025

Data-Driven Communications within the Marketing organization provides our marketing and business partners with support in their acquisition and client engagement strategies by identifying events, triggers, alerts and attributes that create opportunities for meaningful interactions. Our team utilizes Marketo to deliver multi-touch, multi-channel, prospect and client communication journeys at scale to B:B clients and prospects. To better serve our customers’ needs and utilize our technology investments, we are seeking someone to assist with the development and maintenance of automated campaigns and delivery of demand generation efforts to our B:B marketing partners.

You are a creative problem solver and out-of-the-box thinker who can effectively collaborate with both technology and business partners. Relentlessly curious and never satisfied with the status quo, you seek and implement recommendations for continuous improvement. You should have an interest and ability in working both independently and highly collaboratively.

Responsibilities include:
Inventory and audit existing automated campaigns, suggesting improvements for efficiency and reliability
Define and document best practices for developing automated campaigns
Deliver demand generation strategies in Marketo
Develop and execute campaigns in Marketo

Required Qualifications:
BA/BS degree and 3 years or more work experience in a marketing communications, analytical, and/or consulting role
3+ years of Marketo experience
Expertise in B:B marketing demand generation
Proficient in Marketo for Campaign and Lead Management
Proficient in Salesforce Sales Cloud
Data-curious and leverages business results to help drive outcomes
Working knowledge of Atlassian products (Confluence, Jira)
Experience with process-supporting applications, such as Workfront or similar workflow management systems
Strong oral and written communication and interpersonal skills

Preferred Qualifications:
Adobe Certified Expert-Marketo Engage Business Practitioner

The target hiring compensation range for this role is $25.91 to $28.79 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Client Description

Are you ready to join a prestigious financial services firm that prioritizes client success and innovation? Our client is a leading provider of investment and wealth management services, known for its commitment to transparency, integrity, and personalized advice. With a focus on empowering clients to achieve their financial goals, our client offers a dynamic and collaborative work environment. Join us in our mission to help individuals and families build a brighter financial future.