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#196290

Partner Marketing Manager

Remote (PST Preferred)
Date:

Overview

Placement Type:

Temporary

Salary (USD):

$45.61 to $50.68 an hour

Start Date:

07.08.2024

We are seeking a Partner Marketing Manager to manage retail partner across both the US and Canada, building full-funnel partner marketing plans and compelling customer experiences, leveraging worldwide guidance and proven omnichannel strategies across digital and physical environments. With the reach of 80,000 retail locations, 500+ partner websites and 139,000 retail sales professionals selling the clients ecosystem, Partner Marketers have the responsibility of being the first, and sometimes only, impression of the client’s brand for our consumers. Partner Marketers have end-to-end responsibility for execution, including landing visual merchandising assets, digital and campaign execution as well as transformation on partner.com sites and demo platform sell-in. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to long-lead plan, accelerate their digital transformation and adopt, experiment and innovate with us. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.

(20%) Strategic Business Planning:

  • Create short and long-term full-funnel marketing plans for retail partners across all instore and online customer touchpoints that are tailored to our consumer needs
  • Develop a marketing mix that focuses on omnichannel innovation and maximizing ROI

(40%) Partner Engagement and Management:

  • Act as a trusted advisor and thought leader to the retail partner, building credibility and impact by jointly creating marketing plans and aligning our marketing investments
  • Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners
  • Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
  • Build brand advocates among retail sellers through training, evangelism and community engagement platforms
  • Activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
  • Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
  • Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
  • Differentiate from the competition buy building connected product stories that are locally relevant
  • Develop partner capability assessments to identify key partner opportunities and relationship strategy
  • Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(20%) Execution Excellence:

  • Deliver against timelines, manage investments & land KPI/budget targets, while also capitalizing on innovation opportunities
  • Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
  • Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
  • Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape

(20%) Analytics and Insights:

  • Analyze performance & results of marketing activities to identify opportunities
  • Assess our partner capabilities to identify key opportunities and create a compete strategy
  • Incorporate key insights from accounts to drive informed marketing action plans
  • Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward

Experiences Required:

  • Education, Key Experiences, Skills and Knowledge:
  • Four Year college degree or relative work experience in the retail sector
  • 3+ years relevant experience in Retail/Channel Marketing/Marketing/Retail Sales
  • Proven success at marketing and execution planning – particularly Retail Marketing with Consumer Technology products
  • Adept at building integrated partner marketing plans and campaigns across multiple marketing disciplines
  • Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
  • Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
  • Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
  • New product launch exerience
  • Marketing budget management
  • Experience managing ambiguity and rapid change – demonstrate agility and risk-taking

The target hiring compensation range for this role is the equivalent of $45.61 to $50.68 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

 

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

 

Our eligible talent gets access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through AquentGymnasium

More information on our awesome benefits: https://aquent.com/talent/talent-benefits!

 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

Our client is a large technology company based in Redmond, Washington with a mission to empower every person and every organization on the planet to achieve more. They develop computer software, consumer electronics, personal computers, and related services. This company enables digital transformation for the era of an intelligent cloud and an intelligent edge.

Working here, you will be part of a company that values:

  • Innovation
  • Diversity and inclusion
  • Corporate social responsibility
  • AI
  • Trustworthy computing

Why work with AQUENT? Check out our awesome benefits: https://aquent.com/talent/talent-benefits

Aquent is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.